News

In a digital world dominated by online advertising, printed advertising media such as leaflets and brochures often seem to take a back seat. In the food industry, more and more retailers are moving away from the traditional weekly leaflet that many customers value.

The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.

A high returns rate in e-commerce worries every retailer after a high-turnover Christmas season. A PIM system can help.

Ideally, Single Source Of Truth is a practice in which each data element is stored and processed in only one place.

Product Information Management (PIM) systems are transforming grocery marketing by centralizing and organizing data, making it easier to manage and use for building customer trust, optimizing inventory, and supporting an expanding e-commerce sector.

Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.

Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.

Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
Retailers and product manufacturers are natural allies. Both want to know what products customers are buying and why. Both want to leverage customer buying behavior to increase sales and profitability. Both want to fine-tune product messaging for effective marketing and advertising campaigns. Both possess vast amounts of relevant data. At first glance, aligning business goals would seem like second nature, but as with any other large-scale alliance, managing the details is complicated.

Integrated workflow management, including PIM and DAM, is the be-all and end-all for optimal collaboration between teams and internal and external departments in your company. By centrally managing all types of data, a user with the relevant access rights can process, enrich or update the data.

The companies that make CX a focused priority can experience as much as an 80% increase in revenue. What’s more, the brands that put the customer experience at the core of what they do end up reporting profits that are 60% higher than the companies that don’t share this same level of focus on CX.