Print Publishing: From automated production of flyers and weekly brochures to the creation of point-of-sale advertising material at the push of a button
LAGO merges the product and image data from its own PIM and DAM system in the production of advertising material and makes it available seamlessly in Adobe InDesign for further design. With our self-developed InDesign print plug-in, we are an absolute pioneer in database publishing. Due to the direct link to the product and image database, we offer your creative team enormous flexibility and a free hand in the design of your print advertising media, as well as security in the correctness of the data. Thanks to dynamic placeholder technology and bi-directional communication, you update information whenever necessary, regardless of the production stage of the print project. This possibility of updating can be a clear competitive advantage, especially in industries with intense price competition – weekly brochures can be updated to the very last status shortly before printing. The LAGO workflows enable you to start production long before all the information is available. In this way, you can plan your projects centrally and are optimally supported in the automated creation of print products.
How can a software like LAGO help you with automated print production?
- fast data allocation by linking the product database with Adobe InDesign
- Live, bi-directional link to PIM and DAM systems from the InDesign page (automatic updates)
- Dynamic placeholders (page planning)
- Planning and evaluation tools (including business and marketing data)
- Automated, template-based page creation
- Import pre-designed “blocks” of product-specific content
- Automatic generation of complex tables
- Version management
- Batch printing and automated export of pages and media to print service providers
New technologies such as AI (artificial intelligence) can help you to analyse customer data to target consumers (groups) quickly and effectively by using a combined print-digital strategy and PIM-DAM solution. Thanks to the LAGO PIM-DAM solution, you can publish these targeted print materials faster than ever before.
Increase the success of your existing digital marketing campaigns with print media.
This boosts your brand’s message.
It’s crucial to introduce print as part of your multichannel marketing campaign to stand out from the competitors with one of the most trusted and engaging marketing strategies.
By switching from a single-channel marketing campaign to a campaign with three or more channels, the average engagement rate increases more than triple. For comparison, the average engagement rate of a single-channel campaign is 5.4%, while the average engagement rate of a campaign with three or more channels increases to 18.96%.
Reasons to integrate print publishing into your marketing strategies
- More credibility: Print marketing gives your brand legitimacy. It makes you appear more trustworthy. Maybe it’s the physical print medium itself: When consumers have something tangible they can hold and touch, it’s easier to remember and it also seems more reputable.
- Increased brand awareness:: LAGO’s complex regionalisation and versioning scenarios enable targeted personalisation for specific consumer groups, making your brand more valuable to each customer through print advertising.
- Tracking measurable data: LAGO’s complex regionalisation and versioning scenarios enable targeted personalisation for specific consumer groups, making your brand more valuable to each customer through print advertising.
Tracking measurable data: Interactive print media makes it easy to capture data about each campaign and analyse its effectiveness. With unique, specific URLs, QR codes and discount codes directing consumers to your brand’s digital channels, you can expand your ability to measure marketing campaigns, gain insights, foster customer relationships and respond to what works. - Increase response rates: Print marketing is more than just an excellent strategy. It has been proven to improve the performance of your other marketing channels. And why? Customers are more likely to buy or take action when they see a consistent message across a channel. Multi-channel marketing campaigns that incorporate print media such as direct mail achieve a 20% higher return on investment (ROI) than campaigns that do not. In addition, campaigns that combine digital and direct mail have a 28% higher conversion rate and a 450% higher response rate.
- Expand your brand’s audience reach: Your customers won’t all engage with your brand in the same way. With direct mail, you can target consumers from all demographics and even age groups. It’s not just older consumers who like print media. The U.S. Postal Service reports that the following groups would be disappointed if they stopped receiving mail:
Baby Boomer
Gen X
Milennials
Gen Z
We rely heavily on LAGO from Comosoft for an extremely efficient page creation process. With the seamless integration between soft proofing and production workflow, LAGO’s user interface simply has an advantage over all other providers. We particularly appreciate the configurability, which allows us to tailor everything to our needs. Our customers in the retail industry are constantly expecting greater efficiency – with LAGO, we can deliver it.
Director of Advertising Technologies, PureRed
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Learn more about Print Publishing in our blog
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