Print Publishing: From automated production of flyers and weekly brochures to the creation of point-of-sale advertising material at the push of a button
- fast data allocation by linking the product database with Adobe InDesign
- Live, bi-directional link to PIM and DAM systems from the InDesign page (automatic updates)
- Dynamic placeholders (page planning)
- Planning and evaluation tools (including business and marketing data)
- Automated, template-based page creation
- Import pre-designed “blocks” of product-specific content
- Automatic generation of complex tables
- Version management
- Batch printing and automated export of pages and media to print service providers
The Versioning Dilemma
LAGO also gives print production departments the ability to create multiple versions of a catalog or flyer—easily and cost-effectively. Products specific to a particular region or demographic can be placed automatically in a standard InDesign layout, giving the catalog or flyer professional the ability to design once but repurpose multiple times—to meet the company’s marketing needs.
Contact us for a live demo!
Interested in how to reduce the effort and time spent on marketing production? See how we can help!
We rely heavily on LAGO from Comosoft for an extremely efficient page creation process. With the seamless integration between soft proofing and production workflow, LAGO’s user interface simply has an advantage over all other providers. We particularly appreciate the configurability, which allows us to tailor everything to our needs. Our customers in the retail industry are constantly expecting greater efficiency – with LAGO, we can deliver it.
Director of Advertising Technologies, PureRed
Learn more about Print Publishing in our blog
Stay up to date with us and read more about Print Publishing. Find out how a Print Publishing can simplify your internal processes and help your marketing team work more efficiently.
5 Retail printing trends you can expect to see in 2024
23. January 2024
Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.
LAGO TANA Release
10. January 2024
Improved interface, streamlined features and proven workflows: LAGO TANA – Explore a whole new version of LAGO!
With this release Comosoft enters a new era of LAGO versions – Beginning with the name Tana and a new LAGO logo. If you ever happened to have an encounter with a manta ray, our new logo mascot, you met one of the most calm and majestic animals on the planet. The version name Tana refers to the biggest lake in Ethiopia, which is the water mouth of the Blue Nile, and the surrounding prolific reserve.
Is your catalog ready for the 2023 holiday shopping season?
18. October 2023
Consumer spending during the Holiday 2022 season shifted some, returning to more “typical” levels compared to the outsized holiday spending seen in 2020 and 2021, when consumers spent and shopped more – likely as a result of plans, trips, and others celebrations that were stifled by the COVID-19 pandemic.