Increase Traffic to Your Store
Flyers and circulars (printed or digital) are the lifeblood of a retail chain. The larger the retailer and its inventory of consumer products, the more it needs to reach consumers with in-store incentives and offers. The challenge: how to produce flyers that are both compelling AND accurate, using SKU data to promote high-margin products across multiple regions and markets.
Comosoft LAGO is the best retail flyer/circular builder on the planet—period.
LAGO is a complete management and production system for both print and online production. It provides powerful tools to:
- Optimize the production of printed weekly supplements—including versioning by region, language, and demographics
- Enable planning by category managers, via an online whiteboarding process
- Collaborate across multiple departments in the planning, design, and review/approval process
- Achieve up to 60% reduction in labor costs
- Shorten time-to-market by up to 30% (update your data automatically, even at the last minute)
LAGO supports your marketing efforts with enterprise-level data and retail media production tools. These include digital correction loops, offer validation, automated article exchange, and standardized production workflows. We also help you integrate manufacturer and supplier data—an essential step in the information supply chain.
We don’t just sell and install your system. Our experts fully support you in using LAGO to communicate with your consumers across multiple channels.
LAGO in depth: Insights into efficient weekly circular production
How does LAGO help retailers produce regional or even store-specific variants of their circulars with ease? See how the different departments of a grocery store chain work smoothly in their marketing production with LAGO.
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More InformationComosoft LAGO is basically our beast of burden that helps us manage complex versioning, and real-time change out, on a constant basis.
Joe Gies, Senior Marketing Manager, Bass Pro Shops
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Interested in how to reduce the effort and time spent on marketing production? See how we can help!