Automated Multichannel Marketing Production
How does our LAGO software make your marketing processes more efficient? Comosoft LAGO is a world-class system for PIM, DAM, and InDesign-based production.
Whether you’re an agency, a retailer/cataloger, or a manufacturer, you need to turn vast libraries of PIM (Product Information Management) and DAM (Digital Asset Management) data into compelling, relevant print and digital communication. And you need to do so quickly, accurately, and cost-effectively your automated multichannel marketing production.
LAGO provides all that, and more. Our centralised data management system lets you organise and link all your marketing and sales channels, including print, mobile, e-commerce, and point-of-sale. By combining product data with automated multichannel marketing production tools, LAGO provides customers with a consistent brand experience across multiple channels.
LAGO’s media-neutral product information management provides an efficient way to manage and track product details in all sales channels. Sources of errors are eliminated, and shorter time-to-market is guaranteed. The Comosoft marketing media production system facilitates agile action, including planning, production, web-based review and approval, and real-time product and price data changes – even just before final print approval.
More than 4000 professionals are already convinced LAGO users who make their marketing production efficient with our software.
Book a personalised demo with our LAGO experts and see for yourself.
No matter how many languages or regional variations your print circulars or catalogs require, you can automatically optimize the minimal number of versions needed and output for print production. A separate InDesign document is reserved for each version, and the LAGO Layout plugin synchronizes the content between the versions.
Eliminate manual intervention from designers with automatic versioning for national, regional, market or customers specific variants. However, specific adjustments may be necessary for each version. For example, rules are set up so that a UK version of a catalog uses the “€” for pricing, and the “$” symbol appears in the American version.
→ Learn how to automize your processes
FULL AUTOMATION
Inifinite variants and all completely optimized from creation to printing – 75% of time savings are possible by using the LAGO publishing exporter with it’s workflow-based sending of PDF to the printing supplier and it’s webshop placements
With LAGO you can control every step of you marketing production process in one place – no more data-silos and single sources of knowledge. From finding product information and digital assets for you ads to corrections and proofing in the layout software – LAGO brings all of these steps together in one system.
Moreover LAGO brings together your data from several sources to ensure central and media-neutral management. On the basis of the neutral data, you can organise your marketing projects for print, e-commerce, mobile, social commerce and point of sale, link them with each other and output them to the appropriate channels.
→ See how to take control of your marketing production
TAKE CONTROL
Every step of your production process at a glance – 50% of time savings in the approval process due to multiple users possible (e.g. Category Managers), to work efficiently in parallel.
LAGO’s Workflow Management enables your marketing production process to run efficiently and smoothly, even with large data sets and complex versioning. Our workflow module offers automated task management combined with highly configurable user & group rights. The easy creation and configuration of parallel workflows for different channels (print or digital) provide the means to produce marketing materials while respecting each channel’s nuances.
LAGO’s Workflow Engine automatically assigns jobs to teams (or individuals) and monitors their progress through completion. Reporting tools let you keep an eye on production and immediately identify possible bottlenecks. Because of its modular nature, LAGO can produce multichannel marketing materials from planning to output.
→ Let us show you how to make your workflows efficient
EFFICIENT WORKFLOWS
Make your time count – 50% of time savings in the leaflet correction process are easily possible with LAGO.
With our exclusive InDesign plugin, Comosoft LAGO enables visibility into assets (DAM) and data (PIM), as well as the proofing and workflow modules – all without leaving InDesign. LAGO is also integrated with Photoshop (via plug-in) to provide a seamless asset management solution.
That means that your graphic artist can log on to the LAGO database via the InDesign plugin (LAGO Layout) and access all content. The integration is bidirectional, meaning that all adaptations entered by a graphic designer are automatically fed by the plugin and then automatically to the database. In addition, the direct link with the LAGO database means access at any time to the latest information from LAGO PIM and DAM systems. Prices, for example, can be updated on a page automatically within seconds.
→ Experience the combination of creativity and technology
CREATIVITY MEETS TECHNOLOGY
Give your design team space for creativity without worrying about technology – 40% time savings for the leaflet creation due to using the LAGO InDesign Plugin.
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Analyze, Optimize, Streamline
We are committed to improving your business profitability. Our consultants and project managers will work with you to create the ideal solution for PIM, DAM, and automated media production. Our LAGO system has been tried and tested for over 30 years – providing efficient and effective multichannel marketing tools for companies worldwide.
LAGO in depth: Insights into efficient weekly circular production
How does LAGO help retailers produce regional or even store-specific variants of their circulars with ease? See how the different departments of a grocery store chain work smoothly in their marketing production with LAGO.
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