Connect Your Data with E-Commerce

Your product data and the world of e-commerce are both essential to your success, but too often they occupy separate information silos. Great effort (and cost) is involved in keeping your internal and external e commerce offerings current, especially if your PIM is updated regularly.

Fortunately, Comosoft LAGO lets you organize your content centrally and avoid a common source of errors in multichannel marketing: redundant data. With LAGO, you can:

Screenshot von LAGO Whiteboard
  • Automatically update descriptions and pricing data in all e-commerce channels by updating them in the PIM system
  • Make product information accessible to every team by using a central data source
  • Easily and securely preview the display of product content via the Web
  • Link your sales channels to your PIM data source and automatically populate online marketplaces like Amazon and eBay
  • Avoid redundant work tasks and retain control over your data

How does LAGO help retailers produce regional or even store-specific variants of their circulars with ease? See how the different departments of a grocery store chain work smoothly in their marketing production with LAGO.


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With the direct print plug-in in Adobe InDesign, your database-supported production of print advertising material is optimally supported.


Reject your data into the webshop by simply assigning the products to the respective categories.


Also use the online version of your catalogue and allow your customers to browse digitally in the online catalogue on the website or in the webshop.

One-to-One Connector

Our LAGO DIM (Direct Individual Marketing) enables one-to-one communication in print and online channels in addition to a web-to-print approach.


The E-Catalog module enables the output of BMEcat and other classifications.

“We attach great importance to a fresh, appealing design – despite and above all because of the extensive tables. This allows our customers to recognise directly on the page which offer costs how much”, says

José Baltes, LuxairTours

LuxairTours and LAGO: joint success for more than ten years

As a result, the advertising production system LAGO was already adopted in 2001 and has now been in use for more than 13 years with the solution of Comosoft GmbH from Hamburg (…) LAGO is “the” tool of LuxairTours, above all as an interface for planning, for database-driven layouts and for the management of the numerous materials. Therefore, the many product managers work out their travel offers with the suppliers, creating so-called pre-sheets, which are then transferred to the LAGO system.

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Interested in how to reduce the effort and time spent on marketing production? See how we can help!

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