What’s new? Bookmark this page for a list of current news by Comosoft and its growing customer base. We will also use this space to announce company-sponsored events, awards, and industry-related trade shows.
Building Customer Loyalty with Personalized Print Marketing
Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.
Plan Smarter, Not Harder: How AI Drives Multichannel Success
Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.
Overcoming staff shortages with a multichannel system in 2025
Staff shortages are a hot and sensitive topic in any business, including retail. The downsizing of teams due to cost-cutting measures or lack of resources means that individual employees have to manage multiple jobs and tasks. A system with automated and collaborative workflows is therefore essential.
Unlocking the Benefits of Printed Advertising Media: How Can Print Advertising Still Win Hearts Today?
In a digital world dominated by online advertising, printed advertising media such as leaflets and brochures often seem to take a back seat. In the food industry, more and more retailers are moving away from the traditional weekly leaflet that many customers value.
What’s Next? A Bold Look at Retail Marketing in 2025
The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.
How PIM systems can prevent high return rates in e-commerce
A high returns rate in e-commerce worries every retailer after a high-turnover Christmas season. A PIM system can help.
Single Source of Truth (SSOT): Benefits That Transform Retail Marketing
Ideally, Single Source Of Truth is a practice in which each data element is stored and processed in only one place.
How PIM Is Revolutionizing Grocery Store Marketing
For grocery stores, managing product data is a complex challenge.
Avoiding Common Holiday Campaign Pitfalls with DAM Solutions
Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.
Why inclusive marketing Isn’t just important – It’s essential
Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.