What’s new?

Bookmark this page for a list of current news by Comosoft and its growing customer base. We will also use this space to announce company-sponsored events, awards, and industry-related trade shows.

Can digital catalogs really enhance your business?

The heads of the marketing and advertising departments of retailers are faced with the challenge of investing their budget in the development of the most profitable channel every time they plan a campaign. Precise tracking and effective planning of advertising measures is therefore an absolute necessity in everyday marketing.

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Automate catalogue production

In a previous article we highlighted four ways in which Comosoft LAGO integrates with Adobe InDesign and virtually any product information management (PIM) or digital asset management (DAM) system. For retail catalogues, this integration means huge savings on the production side. In this article, however, we focus more on the "front end" of the process - the cost of planning and managing these complex but effective marketing tools.

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Do consumers still use printed circulars?

Once upon a time, value-conscious consumers eagerly open their Sunday newspapers, searching for the ubiquitous print circulars with weekly retail deals. Those coupons and specials helped inform their decisions regarding where and when to shop and what products to purchase. With today’s rising inflation, consumers seek ways to make every dollar count by taking advantage of special values and promotions, and retailers offer more coupons to keep their prices competitive.

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Weekly brochures as key drivers in retail marketing

Major retailers are in the midst of a difficult transition. After COVID, inflation and the supply chain crisis, innovative ways must be found to make brands successful. As a result, the demand for creativity has never been greater. The weekly prospectus continues to be a tool of choice for many major retailers in this regard.

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Successful Omnichannel Content Management with LAGO

How can you convince a customer to buy a product after they have abandoned their shopping basket? You should reach the customer optimally at every station of their everyday life – the advertising message of your own company should be present to the customer as positively and consistently as possible. Omnichannel is the logical linking of communication channels so that there is no interruption in the flow of information for the customer throughout the entire customer journey.

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Commercial Printing Industry Outlook for 2022

By 2029, the results of economic, technological, demographic, ecological, and behavioral factors will change the printing industry significantly, according to a 2019 report from Smithers. Almost every industry has faced new challenges since the pandemic and lockdowns occurred in 2020 – the printing industry was no exception. But, as is the case with any industry that wishes to survive as the world evolves, the printing industry has also evolved alongside it to stay relevant and increase revenue.

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Print catalogues: Why they are irreplaceable for retailers in their marketing mix

In the last two decades, marketing has focused primarily on the digital world rather than physical print, but that doesn’t mean print marketing is obsolete. In fact, catalogs are essential for marketing, and studies indicate that they're more effective than many other forms of advertising. Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits. Here are some of the reasons why you need to begin implementing or bolster your current catalog marketing.

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How Automation Makes Print Production Successful

Print is not dead! In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer. This is not just a matter of personal preference. A report in Scientific American recently concluded that “reading on paper still boasts unique advantages” over screens.

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Why brochures are valuable

Retail chains continue to rely on printed and digital brochures when it comes to distributing their advertising budget, as these are still one of the most valuable and reliable ways to reach consumers.

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Accelerate the production of brochures and leaflets in InDesign

Adobe InDesign is undoubtedly the luxury SUV among layout programmes. First released over twenty-three years ago, Adobe's "Project K2" replaced PageMaker and eventually displaced the then reigning champion QuarkXPress. Today, Adobe InDesign can do practically everything a designer's heart desires, and thus much more than just design print pages.

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