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Bookmark this page for a list of current news by Comosoft and its growing customer base. We will also use this space to announce company-sponsored events, awards, and industry-related trade shows.

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How to advance ad production and increase creativity in Adobe InDesign

As every InDesign user is aware, it takes a lot of effort to produce high-quality advertising pieces. It’s partly about the tools we use. Since its introduction over twenty-two years ago, Adobe has made its flagship page layout application more powerful. Even with InDesign’s built-in potential for automation, not every design team can keep up with the ever-increasing demands of high-volume production.

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Email Marketing: Your map to hidden treasures

With all the chatter about the importance of social media marketing, it’s easy to wonder whether email marketing is still relevant. The answer is an unequivocal “yes.” In fact, email marketing is one of the most versatile tools when it comes to growing your business and engaging, retaining, and converting leads into customers.

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Press Release: Comosoft expands its presence in Latin America

Texas, October 2022 – Comosoft Americas is pleased to announce the appointment of Lima, Perú-based Luis Ayarza as the company’s Business Development Manager for its expanded operations in Latin America. Ayarza, a twenty-two-year pre-media veteran, will work with the region’s top retailers, using Comosoft’s LAGO system to help them streamline their print and online marketing operations.

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Why diversity is very important in your marketing efforts

Globalization leads to a clash of very different people, points of view, realities of life and identities. In addition, broad global networking has made digital marketing and advertising accessible to more and more people and part of everyday life. Digital marketing and its tools offer companies the great opportunity to bring more diversity into their marketing campaigns. For a long time, mass media only reached very broad target groups, which can now be differentiated much more clearly and diversely in digital marketing in order to reach specific subgroups of society. As a result, digital marketing and advertising broadened their appeal to include more people than ever before.

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marketing teams need a dam system

5 Good reasons why marketing teams need a DAM system

Digital Asset Management, or DAM, is nothing new. Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images. For example, a name that the original file creator typed in might have made perfect sense to them but might be obscure to others who needed to use it.

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Frau schaut sich Produkte auf dem Smartphone an und scrollt

How PIM and DAM are essential to Retail E-Commerce success

E-commerce is here to stay. No one can argue that we’re ever returning to a predominantly brick-and-mortar retail experience. Even before the pandemic supercharged the trend, ordering products and services online had become the norm for millions of shoppers. The real questions are: How does the e-commerce experience inform retail marketing and advertising strategy?

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From WebP to AVIF

Meanwhile, there are more and more file formats to save an image or, for example, an animation. A universal image format system would make life a lot easier for the graphic design teams responsible. Instead, the abundance of confusing acronyms is constantly increasing. You frequently select the one you've heard of or used previously and assumed would work. Then you receive the message: Please send in PNG as this device does not accept this format.

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Can digital catalogs really enhance your business?

The heads of the marketing and advertising departments of retailers are faced with the challenge of investing their budget in the development of the most profitable channel every time they plan a campaign. Precise tracking and effective planning of advertising measures is therefore an absolute necessity in everyday marketing.

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Eine Frau sitzt an einem Tisch und blättert in einer Zeitung

Automate catalogue production

In a previous article we highlighted four ways in which Comosoft LAGO integrates with Adobe InDesign and virtually any product information management (PIM) or digital asset management (DAM) system. For retail catalogues, this integration means huge savings on the production side. In this article, however, we focus more on the "front end" of the process - the cost of planning and managing these complex but effective marketing tools.

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Do consumers still use printed circulars?

Once upon a time, value-conscious consumers eagerly open their Sunday newspapers, searching for the ubiquitous print circulars with weekly retail deals. Those coupons and specials helped inform their decisions regarding where and when to shop and what products to purchase. With today’s rising inflation, consumers seek ways to make every dollar count by taking advantage of special values and promotions, and retailers offer more coupons to keep their prices competitive.

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