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LAGO brochure

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    Case studies

    Atelier Goldener Schnitt – Traditional house with a vision

    When you arrive in Münchberg, near the former zonal border near Hof, everything seems quiet and tranquil. But as soon as you enter the premises of Atelier Goldner Schnitt, you have left the idyll behind and the working environment of a highly professional specialist mail order company surrounds you. Multichannel with a clearly defined target group of 50+ – does that make any sense at all, one might ask. “You bet it does” is the unequivocal answer from Doris Pauli (authorised signatory and member of the sales management). “We are currently in the process of relaunching our website and are pursuing a clear social media strategy with which we want to clearly address our target group and strengthen their loyalty!”

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    Bass Pro Shops – Making personal connections

    Bass Pro uses Comosoft LAGO to customise its colour supplements to the preferences of its customers in each region, presenting fishing supplies tailored to those regional needs.

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    Belcorp: The Beautiful Message

    How a multinational beauty company manages its vast array of product information to create (and future-proof) its vital marketing efforts.

    The modern beauty industry is complex indeed. Companies in this highly competitive arena succeed only when they connect their many products to the needs and desires of ordinary people. These are consumers looking for a brand they can trust and rely upon when it comes to their own self-image.

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    Optimising promo selection with AI to increase profit

    Discover how AI can enable grocery retailers to plan promotions that consider seasonality, unique pricing, and product data to engage customers, increase sales, and grow profits.

    Recent advances in artificial intelligence (AI) brought to market by Chat-GPT and GPT-3 is a clear signal that AI is a viable technology for retail marketing departments. Integrated with Comosoft LAGO, the AI-based DecaSIM promotion ranking tool adds an additional layer of intelligence to the existing planning process, adding measurably to the impact of the weekly ad and on store profitability. 

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    Significant time saving: Emporium Merkator successfully introduces LAGO4

    250,000 articles, 160 attributes per article, two variants, 80,000,000 attributes in total – for e-shops, over 300 mailings a year, numerous other print projects and customer service. That is Emporium Merkator. The tradition-rich company has enjoyed the trust of coin dealers and collectors as well as investors worldwide for more than 40 years – and this is not least due to its extensive and up-to-date product portfolio. “From novelties to rare originals, everything is there. Our assortment is enormously mobile. There are several sources, frequently changing stocks and it can also happen that the same item has to be maintained under different item numbers – for example, because of its condition,” explains Dieter Harms, IT Manager at Emporium, during the conversation in the Hamburg “original”, the Störtebeker House.

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    Gebrüder Götz – more than a software

    The Würzburg-based company Gebrüder Götz has been using LAGO software to produce its advertising material since 1999. The Catalyst (Comosoft customer newspaper) spoke to Karl-Heinz Lassotta, Advertising Manager Technical Catalogue Processing, about his experiences with the system.

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    KAISER+KRAFT – successful entry into the B2B catalogue business

    With over 100,000 products and a turnover of around EUR 824 million, the Stuttgart-based TAKKT Group is the leading business-to-business mail order company for office and business equipment in Europe and North America. The largest division, the KAISER + KRAFT Europa Group with a turnover of 383.3 million euros, opted for the comprehensive and multilingual catalogue production software LAGO from Comosoft in March 2002.

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    Klingel relies on LAGO – amortisation in just under three years

    With the conversion of its catalogue production to the LAGO system from Comosoft, the mail order company Klingel has set standards:

    Within its own mail order group (including the special mail order companies Wenz, Mona, Beyeler, Meyer, Diemer, Wellsana and Amara) there is now only one uniform production platform for the production of all catalogues (volume approx. 30,000 pages per year). The decisive factor for the introduction of new software was that the print products had previously been produced in a wide variety of predominantly conventional (non-database-supported) ways.

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    LuxairTours and LAGO – successful together for over ten years

    You couldn’t be closer to the action, because LuxairTours is located in the immediate vicinity of Luxembourg Airport, where countless aircraft taxi up and down the runways every day. Not only does the white-turquoise-blue fleet take off from here towards the sun in accordance with the company philosophy “Fly in good company”, but numerous advertising materials are also created here and provide numerous holidaymakers with offers around the holiday experience under the LuxairTours flag ( every year. And this has been the case since 1968 and with over 40 sunny destinations.

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    When everything flows: Nordmann Group structures media production processes and sets the course for multichannel marketing

    Drinks wholesale and retail experts introduce LAGO4 and redefine category management.

    With around 1000 employees at ten locations, the Nordmann group of companies (, which was founded in 1908 as the beer publisher Fritz Nordmann, is one of the leading companies in beverage wholesale and retail. Since 2013, Nordmann has been using LAGO4 (multichannel PIM system) from Comosoft. True to Nordmann’s credo “Everything flows”, the introduction of the media production system was intended to optimise processes and thus reduce costs and increase sales.

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    Pi Media produces catalogues for canada´s biggest retailer with LAGO

    Since the Hamburg-based Comosoft GmbH has been represented with branches on the North American market, it has already been able to win well-known customers in the USA, including JCPenney, Lillian Vernon and Blair Corporation. At the end of 2004, the success story continues in Canada:

    On behalf of the retail giant Sears Canada Inc. the Canadian Pi Media will in future produce with LAGO by Comosoft. The content management and production system of the Hamburg software specialists will be used to create and manage print and internet catalogues, electronic advertisements and advertising supplements for Sears Canada.

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    Versioning brings big effects at PureRED in the USA

    The background: PureRED (formerly GA Communications) has been offering pre-press services since 1967. Always on the cutting edge of technology, PureRED has evolved from a pure pre-press service to an integrated full-service provider for projects across all marketing channels – including creation, production and even execution of marketing activities. Today, PureRED serves a wide range of clients including some of the largest retailers and B2B suppliers in the US.

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    Brain food – LAGO at Swiss Colony

    For Monroe, Wisconsin-based Swiss Colony, consolidating and managing its product data in one system and being able to continuously deliver it to web and print media is one of the reasons why the multichannel mail order company is the market leader in food. The company was founded in 1926 and has since incorporated a whole range of food and non-food brands.

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    Press release

    Comosoft partners with Hypertrade to revolutionise promotion workflows and category management in Southeast Asia

    Hamburg, December 2023 – Comosoft, a leading provider of promotion workflow automation solutions, has announced its strategic partnership with Hypertrade, a renowned expert in category management automation. This partnership marks a significant milestone in delivering unparalleled technology solutions to the Southeast Asian market.

    Comosoft specialises in streamlining promotion workflows across diverse channels, empowering retailers to optimise their marketing efforts efficiently. Meanwhile, Hypertrade excels in automating category management, providing businesses with cutting-edge tools to enhance product visibility and sales performance. Both companies boast unparalleled retail expertise, integrate AI and ML engines in their solutions and share a genuine passion for commerce and shoppers.

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    COMOSOFT launches the fifth version of the multichannel software LAGO

    More security and more intuitive operation are the focus of the new version

    Hamburg, 26.09.2018  – The fifth version of the multichannel solution LAGO is now available to customers of the software manufacturer Comosoft. The main focus of the relaunch is on the further development of security and user-friendliness. More than 20 years ago, the company based in Hamburg and Frisco, Texas, launched the first version of LAGO, which brings together data from several sources and ensures media-neutral management. In the meantime, Comosoft has become one of the world’s leading providers of multichannel solution systems and offers customers innovative solutions to make their media production efficient.

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    The Eversfrank Group commissions a further high-speed digital printing press

    Preetz, 29.08.2018 – With the technology of a second Canon Océ ProStream 1000, the Eversfrank Group is expanding its machine park and will in future be able to offer customers even shorter time frames and even more production reliability. In December last year, the company put a digital printing machine of the same model into operation and since then has been offering customers new innovative advertising possibilities in digital printing in offset-like quality. New standards are being set, especially in the area of variable data printing. With this investment, the internationally active print and media company continues its path as an innovation pioneer in the industry.

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    New possibilities in personalised print and online media production:
    Comosoft raises LAGO multichannel software to one-to-one level

    Hamburg, 06.07.2018 – With a new module for the multichannel solution LAGO, the internationally active software provider Comosoft now offers its customers a “one-to-one” playout that provides a wide range of options for the individualisation of digital and printed media.

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    Comosoft welcomes The Home Depot as a new customer.

    One of the world’s largest DIY chains switches to LAGO.

    Hamburg, November 2017 – Comosoft, Inc., based in Frisco (Dallas), Texas, has won The Home Depot as a new customer. We are pleased to welcome the Atlanta-based US home improvement chain on board and are looking forward to a promising cooperation.

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    A happy and healthy life with Comosoft and Rite Aid

    Hamburg, September 2017

    Comosoft, Inc., based in Frisco, Texas, has acquired Rite Aid Corporation as a new customer.

    We are pleased to welcome Rite Aid on board and are looking forward to a promising cooperation. With nearly 4,700 shops in 31 states, Rite Aid is not only the largest drugstore chain on the East Coast, but also the third largest in the USA!

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    Takeover of asim GmbH by hoerl Information Management GmbH:
    Partnership between Comosoft and hoerl IM is intensified.

    Hamburg / Stuttgart, in July 2017: Continuation of asim maintenance contracts; extended security and know-how in asim Base Migration; offer cooperation between hoerl IM, Comosoft and Eversfrank Group; bundling of consulting and system competence for manufacturers and industry.

    hoerl Information Management GmbH and Comosoft GmbH have put their positive cooperation on a new footing as of 1 July 2017. Thus hoerl IM takes over the shares previously held by Comosoft in the industrial software PIM provider asim, based in Waiblingen near Stuttgart. hoerl IM also becomes an implementation partner of Comosoft, contributing in particular the knowledge already available in the company regarding industrial PIM solutions.

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    Comosoft expands its business in South America

    Comosoft successfully continues its internationalisation and finds the right partner in Brand&Label to expand the Latin American market.
    The South American digital transformation agency Brand&Label SPA and Comosoft form a strong cooperation in South America (LATAM market).

    Hamburg/Chile, February 2017:Comosoft, one of the leading providers of multichannel solutions for the segments “Consumer Goods & Retail”, “Mail Order & E-Commerce” as well as “Industry”, continues the internationalisation that was successfully started more than 16 years ago and finds the perfect partner in Brand&Label. The goal is to actively support companies in the Latin American market in both digital transformation and omnichannel commerce.

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    Comosoft, leading provider of PIM & Multichannel Media Production Software, wins a strong partner in the “pet food” sector with alsa Hundewelt

    alsa Hundewelt is now using LAGO Professional in its entirety for all multichannel activities, such as e-commerce, catalogue production and newsletters.

    Hamburg , 22. November 2016 – Founded in 1997 in the heart of East Frisia, the company “alsa Hundewelt” started its success story with the vision of feeding man’s best friend in a species-appropriate and healthy way. The company is constantly expanding its feed production and product range and has become a recognised specialist and major supplier in the feed industry in recent years.

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    Comosoft, leading provider of PIM & Multichannel Media Production Software, wins Europe’s number 1 for packaging, RAJA Group

    With the strategic project “RAJAMEDIA Vision” RAJA lays the foundations for the further expansion of its multichannel customer approach. Comosoft provides the software solution (PIM) together with IBM (MDM).

    Hamburg/Paris, October 2016 – The French RAJA Group, an expert in packaging of all kinds, has developed into a multichannel player in recent years. Catalogue, web shops, telephone and 19 national sales companies are the main channels used to date to sell “a comprehensive range of high-quality products”. In order to be able to expand further here, the company started its “RAJAMEDIA Vision” project in 2015 and with it a very extensive search for the appropriate system solution(s). The result of the four-stage selection process: LAGO4 from Comosoft.

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    Comosoft “enchants” HAWESKO in media production – HAWESKO opts for LAGO4

    Germany’s leading supplier of high-quality wines & champagnes will in future be relying on Comosoft GmbH in the area of PIM & multichannel media production systems. Structured, fast, flexible and multichannel – Hawesko relies on Comosoft’s LAGO4 software in the disciplines of PIM (Product Information Management), MAM (Media Asset Management) and multichannel output to ensure a continuous flow of information across all sales channels.

    Hamburg/ Tornesch, March 2016 – With the LAGO4 software solution from Comosoft, Hawesko GmbH has opted for one of the world’s leading PIM & multichannel media production systems. Hawesko relies on multichannel – print, online, mobile, social media. In order to further expand this approach and the associated cross-channel activities, Hawesko went in search of a suitable provider in the PIM/MAM and multichannel environment.

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    Zitra opts for portlight

    Comosoft, specialised provider of PIM systems for trade & industry, returns to its roots and wins a company of the Otto Group, Zitra GmbH.

    Zitra integrates a Product Data Management Hub with the fully comprehensive PIM system “portlight” and thus increases the efficiency and effectiveness of the product data flow in the specially created eco-system (system landscape).

    Hamburg, March 2016 – Zitra is part of the Otto Group and and pursues the mission of connecting brands with all relevant sales channels. As an independent service provider, Zitra enables brands to be sold directly on international online marketplaces as well as concession spaces. Zitra offers the IT, management and fulfilment infrastructure as a one-stop solution. In order to be able to align the system landscape (eco-system) developed in-house with a promising future, Zitra was looking for a PIM system. The focus of the evaluation was to optimise the areas of “Product Onboarding” and “Media & Data Management” and to stabilise the system landscape with a standard software.

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    POSCH Leibnitz relies on Comosoft in the PIM discipline – portlight implementation serves as a basis for growth in customer communication

    In future, POSCH Leibnitz will be using portlight from Comosoft as a PIM that is the central source of product data and can play it out in a wide range of communication channels. POSCH can thus do justice to the complex customer approach and optimise internal communication.

    Hamburg/Leibnitz, September 2015 – The family-owned company Posch, a specialist and manufacturer of machines for firewood processing, has become a pioneer in its industry during its 66-year existence. The cornerstone of this success is based not only on the employees but also on the principles of “technical advantage” and “high quality”. These principles now also had to be established in internal customer communication. To this end, Posch was looking for a PIM system that would increase data quality and cope with the complexity of addressing customers. With the PIM portlight, Comosoft has developed a central platform for all multichannel activities that enables companies to keep all data under control and to manage it across different channels. This way, customers can effortlessly organise their products for use in the marketing channels as well as for different language and regional variants.

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    EVERSFRANK GROUP expands group portfolio in the direction of industry

    The Comosoft subsidiary is thus further strengthening its market expertise with asim GmbH.

    Hamburg/Meldorf, 02.07.2015 – As of 01 July 2015, the Eversfrank Group is taking over asim GmbH, which emerged from Druckhaus Waiblingen. The Eversfrank Group is thus expanding to include a company that has been one of Europe’s leading providers of standardised, individually configurable PIM solutions for over 15 years. In addition to several printing locations, the medium-sized Eversfrank Group includes Comosoft GmbH and ppi Media GmbH, two of the leading software manufacturers in the field of media production systems. Comosoft GmbH becomes a 100 percent shareholder of asim GmbH.

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    Print is far from dead – but it is changing! How magazine and catalogue become the “magalogue”

    ShipIt Days 2015: Comosoft GmbH and ppi Media use 24 hours to turn two product portfolios into one vision and link editorial and PIM systems. Creativity in action: Comosoft GmbH and ppi Media develop “Magalog prototype

    Hamburg, 01.06.2015 – 24 hours, 60 participants, 16 teams and a lot of good concepts. “Small – Sharp – Smart” was the motto of the second ShipIt Day at ppi Media on 7 and 8 May. In concrete terms, this meant implementing their own project ideas – within just 24 hours with a final presentation in a 4-minute pitch. The result is, among other things, the successful linking of the editorial systems for the production of magazines (ppi Media) and the PIM & multichannel publishing systems for the production of catalogues (Comosoft GmbH) to create the “Magalog”.

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