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Image copyright infringements can be expensive for companies - both financially and in terms of brand reputation. Whether stock photos, photographer images or AI-generated content: The management of usage rights is complex. A digital asset management system (DAM) with sophisticated role and rights management offers the ideal solution to minimise risks and optimise processes.

On this World Accessibility Day, we're sharing a short guide on how modern omnichannel platforms can help make digital experiences accessible for everyone – across all channels.

The increasing omnichannel complexity has massively increased the demands on the quality, security and compliance of product information. Despite this, many companies do not fulfil the regulatory and internal compliance requirements. But why is this the case – and how can a modern product information management (PIM) system help?

Sustainability is no longer a buzzword—it’s a business imperative. Companies across industries prioritize eco-friendly initiatives to meet consumer expectations, drive efficiency, and reduce costs.

The world of work is changing. Companies are increasingly focussing on digital and networked working methods in order to operate more efficiently and flexibly. In this context, digital asset management (DAM) is becoming increasingly important as part of the MarTech strategy. DAM systems help companies to centrally store, manage and efficiently provide digital content. But how exactly does DAM support the new world of work and what specific challenges does it solve?

Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.

Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.

Staff shortages are a hot and sensitive topic in any business, including retail. The downsizing of teams due to cost-cutting measures or lack of resources means that individual employees have to manage multiple jobs and tasks. A system with automated and collaborative workflows is therefore essential.

In a digital world dominated by online advertising, printed advertising media such as leaflets and brochures often seem to take a back seat. In the food industry, more and more retailers are moving away from the traditional weekly leaflet that many customers value.

The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.