News

A high returns rate in e-commerce worries every retailer after a high-turnover Christmas season. A PIM system can help.

Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.

Ideally, Single Source Of Truth is a practice in which each data element is stored and processed in only one place.

Product Information Management (PIM) systems are transforming grocery marketing by centralizing and organizing data, making it easier to manage and use for building customer trust, optimizing inventory, and supporting an expanding e-commerce sector.

Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.

Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.

Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
Retailers and product manufacturers are natural allies. Both want to know what products customers are buying and why. Both want to leverage customer buying behavior to increase sales and profitability. Both want to fine-tune product messaging for effective marketing and advertising campaigns. Both possess vast amounts of relevant data. At first glance, aligning business goals would seem like second nature, but as with any other large-scale alliance, managing the details is complicated.

Integrated workflow management, including PIM and DAM, is the be-all and end-all for optimal collaboration between teams and internal and external departments in your company. By centrally managing all types of data, a user with the relevant access rights can process, enrich or update the data.

The companies that make CX a focused priority can experience as much as an 80% increase in revenue. What’s more, the brands that put the customer experience at the core of what they do end up reporting profits that are 60% higher than the companies that don’t share this same level of focus on CX.

When searching for a suitable solution for product data management on Google and other search engines, you will find a wide range of software solutions and tools on offer. You will come across various terms relating to the topic of product (data), such as PXM, PIM, PDM and PLM.