Overcoming staff shortages with a multichannel system in 2025
Staff shortages are a hot and sensitive topic in any business, including retail. The downsizing of teams due to cost-cutting measures or lack of resources means that individual employees have to manage multiple jobs and tasks. A system with automated and collaborative workflows is therefore essential.
In this article, we explain why a fully multi-channel system like LAGO – which includes a PIM, DAM and workflow-based integration in the software – can help many companies with staff shortages.
Enriching masses of data with AI
Artificial intelligence is an indispensable companion these days, providing support in many different areas and making processes more efficient. Multichannel systems are also often equipped with AI technology, which not only facilitates automation but also offers considerable added value for users.
Time saving
As a data specialist, you know very well that every product needs to be enriched with countless data. Modern PIM and DAM systems such as LAGO have an AI integration in which you can quickly conjure up numerous types of data such as TAGs, descriptions or metadata.
Data
An AI generates large amounts of (product) data quickly and reliably. If this data is also made available in a central repository, all users with the appropriate rights can access it from anywhere at any time. This can free up a lot of time for you to take care of other tasks.
Multilingual
Thanks to integrated AI tools, texts are available in different languages in no time at all. Multiple (language) variants can be created more quickly and enable entry into new markets.
The decision for centralized data management is an investment that has an impact on many levels in the company. Departments that benefit from centralized data management:
- Sales: Improved access to up-to-date product data and avoidance of redundant information.
- Marketing: Standardised database for targeted campaigns and precise analyses.
- Product management: Central access to versions and specifications, avoiding duplication of work and optimising product strategy.
- IT department: Efficient management of data structures, optimisation of workflows and support for the integration of docking systems.
- Graphics department: Simplified access to central assets, avoidance of duplicates and acceleration of design processes.
Pros and cons of a multichannel system
Optimisation of the workload (Pros):
- Time savings in the management and planning of product data Process optimisation of catalog production - whether online or printed, for many or individual channels
- Time efficiency in the procurement, planning, commissioning and checking of data for advertising materials
- Error rates are drastically reduced and can be analyzed using additional tools, such as detailed reports and histories, so that they can be avoided in the future.
- Involvement of multiple departments creates security and transparency, leading to significantly faster results
- Reduces redundant systems and avoids duplication of work by automatically updating status updates and changes, for example
- Duplicates of assets can be effectively identified and avoided, which also leads to significant cost savings
- Uniform customer approach across all channels prevents misunderstandings and associated costs, such as savings in the department responsible for returns.
- Efficient communication between departments inside and outside the company using a centralised system avoids misunderstandings, speeds up work processes and reduces the effort required for coordination.
- Diversification of channels: A system that manages multiple channels simultaneously saves on human resources. It also makes it easier to reach customers via their preferred platforms, which increases the conversion rate (completion rate).
Implementation challenges (contras):
- Implementation costs that should not be underestimated: purchase of a multichannel system.
- Staff qualification: necessity of staff training.
- Technological challenges: Integration into the existing IT system landscape.
How the multichannel solution LAGO can remedy staff shortages with a multichannel system
LAGO forms the central core of your data cosmos and offers the ideal solution for creating, editing, maintaining and enriching all your (product) data. It enables efficient management and consistent distribution of your data across different channels, optimizing work processes and sustainably increasing data quality.
LAGO’s collaborative workflow is an essential component for successful multichannel marketing production
- Automations: facilitate communication between departments. Automatic event triggers, such as verification runs or export tasks, give the individual processes security and transparency. Each team or person responsible within a process can do their part safely with (error-free) product data and is automatically guided through the process.
- Processes: become more transparent during production thanks to automatic synchronization of data and the status of a project, for example. The reduction in manual intervention makes a significant contribution to lowering the error rate.
- Security: when several departments are working on the same version. Users (groups) are assigned roles for which certain predefined tasks and actions are permitted. Status updates are also secure for users thanks to real-time synchronisation, as the data is always reliably up to date.
LAGO is an investment in efficiency and customer satisfaction that pays off particularly well in times of staff shortages. In just a few steps you can request a personalized demo without obligation. We are pleased to present you our latest version LAGO TANA!