Circular Ad production for Grocery, Retail, Fashion, and Home Improvement Powered by Data & Automation

Our premium production tool has been meticulously tailored to meet the needs of retailers, industry associations, and organizations alike. With its intuitive interface and robust features, it empowers you to efficiently and professionally craft your weekly advertising campaigns, ensuring maximum impact on your target audience.

Automatically Build and Output Weekly Circular Ads (and Versions) With LAGO

Weekly circular ads and flyers (printed or digital) are the lifeblood of a retailer’s marketing program. The larger the retailer and its inventory of products, the more challenging it is to produce compelling and accurate flyers using SKU data that promote high-margin products. Even more challenging is to create multiple versions of that same flyer that support various regions and markets.

Comosoft LAGO is the industry-leading retail circular production software for complete automated production and management for both print and digital weekly circular ads.

Comosoft LAGO Histrory
LAGO Layout Indesign Plugin

Build Circulars Faster and More Accurately With The Integrated InDesign

In today’s competitive market, you need to show your customers the most updated product information quickly and accurately to influence their purchasing decisions before they go to a competitor.

The LAGO Layout InDesign plugin gives graphic designers and production artists creative autonomy and greater efficiency with automated SKU-based layouts. In addition, it seamlessly integrates with Adobe InDesign to directly communicate with your assets (DAM) and data (PIM) to eliminate manual typesetting and image placement. No matter the size of the weekly circular ad or its many versions, LAGO’s logic-driven InDesign templates automate page building and ensure consistent branding, eliminating the risks of user error.

Automatically Optimize and Output Complex Versioning

No matter how many languages or regional variations your print circulars or catalogs require, you can automatically optimize the minimal number of versions needed and output for print production. The LAGO Version Optimization module makes it possible with a built-in algorithm that evaluates data fields within the Adobe InDesign document. As a result, production artists and graphic designers can do away with manually building individual versions based on variable data (like pricing or product availability), eliminate the extensive proofing process associated with each of those versions, and remove the possibility of errors from data interpretation. In addition, the weekly circular workflow becomes easily controlled for production managers, collaboration for proofing and approval is seamless, and final files are easily out for print and digital channel.

Screenshot von LAGO PIM auf einem Monitor

Increased efficiency through production and collaboration optimization

Powerful PIM and DAM integration

Efficiently convert complex product data into well-designed circulars while merchandisers prioritize high-margin items or overstock.

Collaborative Workflow & Proofing

A web-based system provides user-friendly annotation tools and intuitive task lists for comprehensive review processes, including PDF export via Adobe InDesign.

Streamline Print Planning & Publishing

Manage printers, versioning, and automatically export final files and data to defined print service providers.

Integrated InDesign Plugin For Automatic Page Building

Give designers creative autonomy, accountability, and greater efficiency with dynamic layouts that can build content automatically.

Optimize Circular Ad Versioning

Automate the output of all versioning no matter how many languages or regional variations you require.

Multichannel Production Output

Manage and output content from your print production to publish online interactive digital circular.

Live Demo of our Software LAGO

  • Choose your preferred date directly
  • Coordinate the relevant focal points for your company directly with us
  • Duration: 1/2 - 1 hour demo - you decide what you want to see from LAGO
  • Online Live Demo - personally tailored to your needs

Convince yourself

We would be happy to show you the advantages of LAGO in a personal live demo – make an appointment today.
After consultation by telephone, we will present the modules you prefer during a web demonstration within one hour. Whether it’s automated advertising material creation with the InDesign plug-in, e-commerce derivation or product data management, etc. – we adapt to your specific requirements and evaluate the best solutions together with you to meet the challenges in omnichannel retail.

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