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Sustainable print marketing is currently enjoying a resurgence in popularity. As digital advertising becomes increasingly energy-intensive – for example, through data-driven ads, AI-generated content or video streaming – many brands are seeking resource-efficient forms of communication that inspire a high level of trust.

Topics such as sustainable omnichannel, digital product passports, AI-driven resource efficiency and ESG-compliant communication demonstrate that sustainability is no longer merely a matter of image. It influences processes, technologies, data structures and, ultimately, the entire brand architecture.

The customer experience (CX) is on the brink of radical change. By 2030, new technologies, shifting demographic expectations and global shopping patterns will fundamentally transform the way customers interact with brands.

The importance of customer experience (CX) has changed fundamentally in recent years: customers now expect consistent, personalised and seamless experiences across all channels.

Modern marketing teams can efficiently manage content using digital catalogue software and smart omnichannel strategies – from product displays on the shelves to viral TikTok campaigns. Plus: the latest trends, challenges and best practices for 2026.

Marketing departments today are under paradoxical pressure: campaigns must become faster, more personalised and, at the same time, more compliant with regulations. While the number of channels is growing, the time available for planning and coordination is decreasing.

Those who claim that the power of print media is waning need only look at the figures to see how far this is from the truth. According to reports, print media is one of the most trusted media channels among consumers, who trust newspapers and magazines more than any other type of advertising when making purchasing decisions. In fact, 82 per cent of Americans rely on newspaper and magazine advertising as a reliable source.

Why data quality in retail is more than just master data: How PIM & DAM sustainably improve print processes, efficiency and brand trust.

In 2026, the retail industry will face a clear reality: traditional monolithic commerce systems will no longer be able to keep pace with the dynamics of modern retail requirements. Data silos, long release cycles and a lack of flexibility will hinder innovation – both online and at the point of sale.