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Why data quality in retail is more than just master data: How PIM & DAM sustainably improve print processes, efficiency and brand trust.

In 2026, the retail industry will face a clear reality: traditional monolithic commerce systems will no longer be able to keep pace with the dynamics of modern retail requirements. Data silos, long release cycles and a lack of flexibility will hinder innovation – both online and at the point of sale.

Print marketing remains a critical part of the retail customer journey even as digital channels dominate the conversation. Weekly circulars, in-store signage, catalogs, and direct mail continue to influence purchasing decisions, often more powerfully than digital ads alone. What is changing now is how retailers are enhancing these traditional channels with artificial intelligence.

Discover how PIM helps retailers identify customer trends and optimise market fulfilment – for increased sales and agility.

Whether it's reels, TikToks, stories or interactive videos – marketing has changed radically in recent years. Attention has become the hardest currency to come by. Those who win it sell. Those who lose it disappear.

In many companies, hidden costs arise year after year due to inefficient media management – duplicate files, outdated versions, missing access rights or licence violations.

Learn how an integrated PIM & DAM system reduces costs, increases efficiency, and measurably improves the ROI of your omnichannel strategy—including a self-test.

For many retailers, the Christmas season is the busiest but also the most stressful time of the year. In just a few weeks, marketing, logistics, and sales must work together perfectly. Even small mistakes can lead to lost sales, delivery problems, or dissatisfied customers.

Companies often lack multilingualism. The result: bumpy customer experiences, missed conversion opportunities and considerable extra work for marketing and sales teams.

Global marketing campaigns rarely fail due to a lack of ideas – they fail due to a lack of consistency. Fragmented systems, contradictory messages and outdated content make international brand identities appear fragile. What appears to be an operational problem at its core is in fact a strategic threat.