It’s About More than Technology
Product data management technology is essential to many different kinds of businesses, but technology alone is only part of the picture. Proactive change management—using existing technologies to coordinate internal and external processes, organizational structures, and the new requirements of markets and customers—is essential. Here are the types of businesses that have accomplished exactly that, by using the LAGO approach to product data and multichannel communication:
How does LAGO help retailers produce regional or even store-specific variants of their circulars with ease? See how the different departments of a grocery store chain work smoothly in their marketing production with LAGO.
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Comosoft LAGO is basically our beast of burden that helps us manage complex versioning, and real-time change out, on a constant basis.
Joe Gies, Senior Marketing Manager, Bass Pro Shops
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