Multichannel Solution “LAGO” – For efficiency in  Multichannel Marketing

A solid foundation is the cornerstone of your success. This is especially true when it comes to multichannel marketing. The challenge: product information should be brought quickly to the various sales channels. Timeliness and quality are the top priorities. In addition, it is always important to ensure measurability across all channels and to make it transparently available to all departments involved in the process.

With LAGO you integrate and centralise the most important thing in your marketing processes – your product data. Plan and control your advertising materials efficiently and effectively and implement your projects with an overview – in a single, universal software system. The centrally and media-neutral stored product information can be conveniently used in all sales channels, e.g. in e-commerce, in your newsletter and online marketplaces, in print projects or in your branches. This solution brings speed to your multichannel marketing and ensures maximum product data quality.

The LAGO software modules, such as PIM system, digital asset management or workflow management, help you to say goodbye to redundant work steps and automate time-consuming tasks. By integrating your sales channels, you are faster on the market and in return get statistics and analyses back into your system.

With LAGO you get the right multichannel software solution for managing your product data and thus create the ideal basis for multichannel marketing on the various marketplaces of the trade.

Campaign and project planning always in view

LAGO Marketing Dashboard offers you everything a marketing manager’s heart desires: Plan your multichannel campaigns “top-down” from a central location. Whether newsletter, brochure, webshop assortment or mailing – target group specific and regionalized. From resource and task management to proofing and approval processes, you will find all solutions in your marketing dashboard.

Reporting tools for measurable success

Use the numerous reporting tools for your evaluations. You can optimize your efforts, discover bottlenecks and measure the success of your marketing campaign. Compare your planned and actual costs, get a quick overview with charts and control your media mix. LAGO’s Dashboard provides you with numerous ready-made evaluations for easy operation of your marketing measures.

Individual dashboards and infopanels

With the LAGO Marketing Dashboard you have everything in hand: campaign and project planning, aswell as export of reports for your marketing measures – online and offline. As befits a web application, you have numerous widgets at your disposal to configure your own dashboard. So you always have all important information at a glance. The integrated Infocenter keeps you up to date on your multichannel media production – concisely and graphically displayed.

LAGO Individuelle Dashboards und Infopanele

7.500

GIGABYTE


Our Media Asset Management allows you to manage more than 7500 gigabytes of assets.

1.600

USER


Our workflow management is capable of guiding around 1,600 users (workstations) through the system and populating over 35 web shops simultaneously.

24

COUNTRIES


You can have our products in use in more than 24 countries (locations).

18

LANGUAGES


Comosoft enables you to produce over 400 different print advertising materials in up to 18 languages per season, or to create over 7,000 PDF pages in more than 500 region variants per week in a fully automated process.

Our LAGO software enables you to automate your advertising production

Whether it’s automated processes or a multichannel output of your advertising material production, LAGO is developed for your needs.

Processus de publicité LAGO
Kunden gezielt erreichen
Customers are reached in a targeted manner
Mehrkosten für Vertriebswege entfallen
Additional costs incurred for ever new distribution channels are eliminated
Fokussierung auf Kerngeschäft
You can focus on your core business again

Zitra opts for portlight

Zitra integrates a Product Data Management Hub with the fully comprehensive PIM system “portlight” and thus increases the efficiency and effectiveness of the product data flow in its own created eco-system (system landscape).

TO THE PRESS RELEASE OF ZITRA
zitra

We are very pleased to have found in “portlight” a standard software that meets our demand for progressiveness and modernity. Furthermore, we quickly realised that we had found a competent and far-sighted partner in comosoft – close cooperation in a spirit of partnership is at the core of the success of a PIM implementation.

Grit Marlow-Buchholz, Zitra

Schedule a Live-Demo

Curious, what LAGO has to offer? Then arrange a LAGO web demo now.



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