Multichannel Solution “LAGO” – For efficiency in Multichannel Marketing
A solid foundation is the cornerstone of your success. This is especially true when it comes to multichannel marketing. The challenge: product information should be brought quickly to the various sales channels. Timeliness and quality are the top priorities. In addition, it is always important to ensure measurability across all channels and to make it transparently available to all departments involved in the process.
With LAGO you integrate and centralise the most important thing in your marketing processes – your product data. Plan and control your advertising materials efficiently and effectively and implement your projects with an overview – in a single, universal software system. The centrally and media-neutral stored product information can be conveniently used in all sales channels, e.g. in e-commerce, in your newsletter and online marketplaces, in print projects or in your branches. This solution brings speed to your multichannel marketing and ensures maximum product data quality.
The LAGO software modules, such as PIM system, digital asset management or workflow management, help you to say goodbye to redundant work steps and automate time-consuming tasks. By integrating your sales channels, you are faster on the market and in return get statistics and analyses back into your system.
With LAGO you get the right multichannel software solution for managing your product data and thus create the ideal basis for multichannel marketing on the various marketplaces of the trade.
Campaign and project planning always in view
LAGO Marketing Dashboard offers you everything a marketing manager’s heart desires: Plan your multichannel campaigns “top-down” from a central location. Whether newsletter, brochure, webshop assortment or mailing – target group specific and regionalized. From resource and task management to proofing and approval processes, you will find all solutions in your marketing dashboard.
Reporting tools for measurable success
Use the numerous reporting tools for your evaluations. You can optimize your efforts, discover bottlenecks and measure the success of your marketing campaign. Compare your planned and actual costs, get a quick overview with charts and control your media mix. LAGO’s Dashboard provides you with numerous ready-made evaluations for easy operation of your marketing measures.
Individual dashboards and infopanels
With the LAGO Marketing Dashboard you have everything in hand: campaign and project planning, aswell as export of reports for your marketing measures – online and offline. As befits a web application, you have numerous widgets at your disposal to configure your own dashboard. So you always have all important information at a glance. The integrated Infocenter keeps you up to date on your multichannel media production – concisely and graphically displayed.
Our LAGO software enables you to automate your advertising production
Whether it’s automated processes or a multichannel output of your advertising material production, LAGO is developed for your needs.
Comosoft LAGO is basically our beast of burden that helps us manage complex versioning, and real-time change out, on a constant basis.
Joe Gies, Senior Marketing Manager, Bass Pro Shops
Schedule a Live-Demo
Curious, what LAGO has to offer? Then arrange a LAGO web demo now.