Multichannel Solution “LAGO” – For efficiency in  Multichannel Marketing

A solid foundation is the cornerstone of your success. This is especially true when it comes to multichannel marketing. The challenge: product information should be brought quickly to the various sales channels. Timeliness and quality are the top priorities. In addition, it is always important to ensure measurability across all channels and to make it transparently available to all departments involved in the process.

With LAGO you integrate and centralise the most important thing in your marketing processes – your product data. Plan and control your advertising materials efficiently and effectively and implement your projects with an overview – in a single, universal software system. The centrally and media-neutral stored product information can be conveniently used in all sales channels, e.g. in e-commerce, in your newsletter and online marketplaces, in print projects or in your branches. This solution brings speed to your multichannel marketing and ensures maximum product data quality.

The LAGO software modules, such as PIM system, digital asset management or workflow management, help you to say goodbye to redundant work steps and automate time-consuming tasks. By integrating your sales channels, you are faster on the market and in return get statistics and analyses back into your system.

With LAGO you get the right multichannel software solution for managing your product data and thus create the ideal basis for multichannel marketing on the various marketplaces of the trade.

LAGO Direct Individual Marketing

Our objective

To support retail companies with the ever-increasing demands of digitalising their marketing processes. We have recognised that the implementation of digital transformation requires four disciplines simultaneously: Organisation, processes, data and systems. Comosoft’s software solutions offer the best basis for the future-proof digitalisation of your company.

Omnichannel in all and for all channels

Create an omnichannel experience for your customers.

Today’s customers benefit from a 360° customer experience and make shopping decisions from anywhere. Especially since the COVID-19 pandemic, retailers have the challenge of expanding the customer journey and making it more attractive. New technologies and creative strategies play a key role in achieving a successful marketing campaign. It is part of day-to-day business to have multiple channels in use, but it remains a challenge to combine them smartly and keep them consistent and up-to-date. The trend towards hyper-personalised advertising is on the rise and targets strong sales. LAGO helps you to link product information data from all your channels and visualise it consistently on all advertising media and platforms.

STORES

Print advertising materials such as weekly brochures can be produced with LAGO with a time saving of up to 64% in the whole process.

APP

Get your advertising material to your customers digitally on a wide range of mobile devices.

WEB SHOP

Transfer of your data to the webshop by simply assigning the products to the respective categories.

MAILING

Optimally support your database-supported production of print advertising materials with the direct print plug-in in Adobe InDesign.

Planning & reporting: Campaigns and project planning always in focus

LAGO Marketing Dashboard offers you everything a marketing manager’s heart desires: Plan your multichannel campaigns “top-down” from a central location. Whether newsletter, brochure, webshop assortment or mailing – target group specific and regionalized. From resource and task management to proofing and approval processes, you will find all solutions in your marketing dashboard.

Reporting tools for measurable success

Use the numerous reporting tools for your evaluations. You can optimize your efforts, discover bottlenecks and measure the success of your marketing campaign. Compare your planned and actual costs, get a quick overview with charts and control your media mix. LAGO’s Dashboard provides you with numerous ready-made evaluations for easy operation of your marketing measures.

Individual dashboards and infopanels

With the LAGO Marketing Dashboard you have everything in hand: campaign and project planning, aswell as export of reports for your marketing measures – online and offline. As befits a web application, you have numerous widgets at your disposal to configure your own dashboard. So you always have all important information at a glance. The integrated Infocenter keeps you up to date on your multichannel media production – concisely and graphically displayed.

Screenshot von LAGO Dashboard
Kunden gezielt erreichen
Customers are reached in a targeted manner
Mehrkosten für Vertriebswege entfallen
Additional costs incurred for ever new distribution channels are eliminated
Fokussierung auf Kerngeschäft
You can focus on your core business again

Advantages of the LAGO multichannel software: Efficient product enrichment and print production

Multichannel software enables the centralised management and storage of all product information. This avoids data redundancies and ensures data quality, enabling standardised, consistent and up-to-date data usage across all departments and systems. In areas such as product management, marketing and planning, this promotes efficiency and transparency, as everyone involved can access the same, up-to-date data. Centralised data management avoids duplication of work, ensures data integrity and enables decisions to be made on the basis of reliable information.

Through automated workflows and validation processes, the software ensures that product data is consistent, correct and up to date. This means that the same, up-to-date data is used across all sales channels, avoiding errors and inconsistencies. This is particularly important for companies that sell products across multiple channels.

The software enables the efficient enrichment of product data with additional information such as descriptions, technical specifications, images, videos and other media content. The addition and updating of product information is managed centrally, increasing the information content and the attractiveness of the products. Automation and simple interfaces speed up the data enrichment process, reducing time to market and improving the quality of product data. Companies can thus ensure that all product information is comprehensive and always up-to-date, which increases competitiveness and optimises the customer experience.

The LAGO software integrates seamlessly with other systems such as ERP, CRM and e-commerce platforms and is characterised by its simple integration into existing IT infrastructures. Companies benefit from rapid implementation and can optimise the use of their central product data to ensure consistent and uniform product communication. This facilitates data exchange and ensures consistent product information across all systems.

With the multichannel software, enriched product information can be distributed easily and efficiently across multiple sales channels such as online shops, marketplaces, mobile apps and print catalogues. This ensures a standardised and consistent presentation of products, regardless of the channel. Companies can boost their reach, optimise their customer approach and manage product data more efficiently, preventing errors and inconsistencies.

LAGO is the No.1 solution for the digitalisation and production of advertising materials for the leading food retailers. Our experts with many years of experience inspire customers mainly from the following sectors:

Forging personal relationships

Outdoor retail giant Bass Pro Shops pursues the ambitious marketing vision of catering to the needs of every single outdoor enthusiast. In an increasingly impersonal multichannel environment, this vision requires powerful and flexible technologies – such as Comosoft LAGO.

CASE STUDY: BASS PRO SHOPS
Bass Pro Shops working wiht Comosoft LAGO

Comosoft LAGO is basically our beast of burden that helps us manage complex versioning, and real-time change out, on a constant basis.

Joe Gies, Senior Marketing Manager, Bass Pro Shops

Schedule a Live-Demo

Curious, what LAGO has to offer? Then arrange a LAGO web demo now.



    The data from the contact form is collected and processed in order to answer your inquiry. You can find detailed information on the handling of user data under data protection.

    Frequently asked questions about Multichannel Software

    Multichannel software is a solution that helps companies manage and coordinate product information and customer interactions across different sales channels. This includes online shops, marketplaces, mobile apps, social media, physical shops and more.

    The benefits include centralised data management, consistent product information across all channels, improved customer interactions, increased efficiency, time and cost savings and the ability to run personalised and targeted marketing campaigns.

    Multichannel software integrates into a company’s existing systems (such as ERP, CRM, PIM, DAM) and stores, organises and distributes product information and customer interactions across all selected sales channels.

    Multichannel software is ideal for all kind of businesses that want to offer their products via multiple sales channels, especially for e-commerce companies, retailers and brands that want to build a strong online and offline presence.

    Yes, most multichannel software solutions offer integration options with common ERP, CRM, PIM and DAM systems as well as with various e-commerce platforms and marketplaces.

    Multichannel software often includes security measures such as data encryption, access controls, regular backups and compliance with data protection regulations to ensure data security.