World Accessibility Day
On this World Accessibility Day, we’re sharing a short guide on how modern omnichannel platforms can help make digital experiences accessible for everyone – across all channels.
Why Accessibility Matters Now
“An estimated 1.3 billion people –16% of the global population – experience significant disability.”
World Health Organization, 2023
As digital content and customer journeys become increasingly complex and omnichannel, ensuring accessibility at every touchpoint is more critical than ever – for legal compliance, for brand equity, and above all, for human dignity.
The Omnichannel Challenge
Today’s customer journeys span multiple touchpoints – websites, apps, print, marketplaces, etc.
Often, accessibility is treated as an afterthought and handled inconsistently.
Manual processes create silos, duplicated work, and inconsistent experiences.
Result: Barriers persist across channels.
Our software translates insights into action, in real time.
The Solution – An Omnichannel Platform Built for Inclusion
PIM System: Centralize product data with structure, clarity, and accessibility metadata (e.g., units, roles, alt-text).
DAM System: Store, tag, and manage accessible media (captions, transcripts, alt-descriptions, licenses).
InDesign Plugin: Enable designers to create accessible layouts and export tagged, WCAG-compliant PDFs
API Integrations: Push content automatically to all channels while preserving accessibility standards
Accessibility by Design
- Built-in checks for contrast ratios, heading hierarchies, alt-text requirements
- Accessibility metadata embedded at every stage of the content lifecycle
- Workflow management: Assign responsibilities for accessibility compliance
- Templates and rule-based validation help teams "get it right" from the start
Is your content truly accessible?
Celebrate accessibility with smarter tools.
Request a demo now.
This article was created with the help of AI.
Related Posts
Maximising Retail Media ROI: How data-driven decisions optimise PIM, DAM and marketing performance
In an industry where retail media is one of the fastest-growing advertising channels, success is no longer determined by creativity or gut instinct – but by data.
AI in marketing: How collaboration tools are reinventing the retail sector
Retail is changing – not because of products, but because of teamwork. Find out how collaboration tools, AI and change management are breaking down silos and strengthening omnichannel strategies.
Detect data errors with AI before the campaign launch
The more complex campaigns become, the more critical the quality of the underlying data becomes. Even small errors in target groups, product data or personalization logics can lead to significant sales losses, damage to the image or unnecessary marketing costs