Multichannel software for automated marketing production

LAGO is a multichannel software that has been tried and tested for over 25 years and enables companies from a wide range of industries to design their marketing processes efficiently and effectively. Whether your company belongs to the grocery, mail order, retail, B2B trade, DIY market or are an agency looking for a suitable software for your client – LAGO brings together your data from several sources to ensure central and media-neutral management. On the basis of the neutral data, you can organise your marketing projects for print, e-commerce, mobile, social commerce and point of sale, link them with each other and output them to the appropriate channels. With LAGO, you receive the right software for managing your product data and thus create an optimal basis for uniform multichannel marketing in the various marketplaces of modern commerce.

LAGO Aufbau mit Kreisen dargestellt. Bestehend aus Apps, Core und Module


The LAGO software consists of a core with the apps PIM, DAM and a workflow and is assembled with further apps depending on the required modules. Modules are function packages that are optimally combined and configured for the workflow or production process of your company so that LAGO enables you to produce your marketing materials centrally and efficiently.

The modules complement the LAGO apps, which are individually defined. LAGO offers a flexible and scalable solution for different industries due to the large functional range of modules – no matter if retailer from the food industry, DIY & hobby or mail order business. With our consultants, you put together LAGO tailored to your needs to increase the efficiency of your workflows and meet your requirements. Different departments are involved from the beginning to guarantee a smooth process.

For each APP, module and some channels, we have provided a free whitepaper for download.

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The LAGO apps are the core of your workflows. 

You administer system-relevant functions via LAGO Admin.

System for central and neutral administration of your product data, also in different variants.

In Digital Asset Management, media data of all kinds are administered.

The Direct Individual Marketing App enables one-to-one communication for both the digital and the print channel.

In this app, channel-specific projects can be planned and organised.

Here you will find a system monitor to control your LAGO workflows.

Proofing tool that uses proofing marks to ensure smooth communication between departments.

Document changes and processes to filter out sources of error.


Control all relevant Channels out of one system. 


Legal archiving without huge warehouses full of printed handouts.

Asset Order

Direct ordering and management of assets in LAGO.

Digital Layout

Digital product placement with direct integration into the graphic software.

Digital Output

Easily publish interactive digital handouts.


Production of personalised and individualised print and digital media.


Classification and publishing in BMECat and other formats.


Track changes to ensure high data quality.


Automated index creation and keywording of the product data.


Everything in view – for fully comprehensive system monitoring in your LAGO workflow

Print Optimizer

Automatic print sequence planning and optimisation.

Print Plugin

Bidirectional integration in Adobe InDesign for efficient print productions.


Browser-based proof solution with integrated workflow functions.


Evaluation, visualisation and aggregation of all content from LAGO.

Smart Layout

Automatic design based on definable rules.


Spell check with central dictionary.


Automated calculation of the space allocation of products.


Place page stickers with relevant item and element data.

Version Opt.

Automatic design based on definable rules.


Digital product placement with direct integration into the graphic software.


Networking of users and departments.


How to distribute your advertising material multichannel with LAGO.


With the direct Print-Plugin in Adobe InDesign we support your databased marketing production efficiently.


Diverting your data to the webshop by simply assigning the products to the respective categories.


Also use the online version of your catalogue and allow your customers to browse digitally in the online catalogue on the website or in the webshop.


Bring your advertising material to your customers digitally on a wide range of mobile devices.

Social Media

Use the reach of your social media channels to promote your products with LAGO.


LAGO adapts to the requirements of the markets and can also channel your marketing production into other channels.

Our LAGO consultants help you find the right solution

Whether it’s about automated processes or a multichannel rejection of your advertising material production, our experts are available to answer all your questions. Despite standard software, we give our customers the necessary flexibility to optimally and individually adapt LAGO to their respective processes and organisation.

More about our services
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