Best multichannel software in the industry: An overview of the top PIM and DAM system from Comosoft
LAGO is a multichannel software that has been tried and tested for over 30 years and enables companies from a wide range of industries to organise their marketing production process efficiently and effectively. Whether you belong to the food retail, mail order, retail, B2B trade, DIY and home improvement market or are an agency looking for suitable software for your customers – LAGO brings together your data from several sources to ensure centralised and media-neutral management. Based on the neutral data, you can organise your marketing projects for print, e-commerce, mobile, social commerce and point of sale, link them with each other and forward them to the appropriate channels. With LAGO, you receive customised software for managing your product data and thus create an optimal basis for standardised multichannel marketing on the various marketplaces of modern retail. Comosoft is undoubtedly one of the leading companies in this field, offering a wide range of state-of-the-art solutions.
LAGO Core: PIM and DAM at the centre of your multichannel marketing
The LAGO software consists of a core with the PIM, DAM and workflow apps and is combined with other apps for your publishing production process so that all data can be seamlessly channelled into the various sales channels. Whether print, e-commerce, one-to-one communication or other marketplaces – now you just have to decide which sales channels you want to serve. We will be happy to advise you.
We have provided a free white paper for download for each APP, module and some channels.
All tools at a glance for a seamless multichannel workflow experience
You administer system-relevant functions via LAGO Admin.
System for centralised and neutral management of your product data, also in different variants.
Digital asset management is used to manage all types of media data.
The Direct Individual Marketing app enables one-to-one communication for both the digital and print channels.
Channel-specific projects can be planned and organised in this app.
Here you will find system monitoring to control your LAGO workflows.
Correction tool that uses correction marks to ensure smooth communication between departments.
Document changes and processes to filter out sources of error.
Centralised control of all relevant advertising channels for efficient marketing material production
Modules are function packages that are optimally assembled and configured for your company’s workflow or production process so that LAGO enables you to produce your marketing materials centrally and efficiently.
The modules complement the LAGO apps, which are individually defined. LAGO offers a flexible and scalable solution for various industries thanks to its wide range of module functions – whether you are a retailer in the food industry, a DIY store & hobby or a mail order company. With our consultants, you can customise LAGO to your needs in order to increase the efficiency of your workflows and meet your requirements. Various departments are involved right from the start to guarantee a smooth process.
The strong performance of product enrichment at LAGO is a decisive factor for success in e-commerce and all other channels. The targeted supplementation of product data with detailed descriptions, technical specifications, high-quality images, videos and customer reviews significantly increases the attractiveness and informative value of the product range. This comprehensive and appealing product information not only helps to gain the trust of customers, but also improves visibility in search engines through SEO-optimised content. In addition, product enrichment makes it easier for customers to make a purchase decision, which leads to higher conversion rates and stronger customer loyalty. In a highly competitive e-commerce market, effective product data enrichment is therefore essential to stand out from the competition and increase sales.
Serve all sales channels with LAGO: Efficient and flexible multichannel marketing with the LAGO modules
The LAGO core concept is supplemented by the LAGO modules so that all data can be seamlessly channelled into the various sales channels. Whether print, e-commerce, one-to-one communication or other marketplaces – now you just have to decide which sales channels you want to serve. We will be happy to advise you.
With the direct print plug-in in Adobe InDesign, your database-supported production of print advertising material is optimally supported.
E-Commerce
Your data can be entered into the webshop by simply assigning the products to the respective categories.
E-Paper
You can also use the online version of your catalogue and enable your customers to browse digitally through the online catalogue on the website or in the web shop.
Mobile
Bring your advertising material to your customers digitally on various mobile devices.
Social Media
Use the reach of your social media channels to promote your products with LAGO.
1 to 1 Marketing
In addition to a web-to-print approach, our LAGO DIM (Direct Individual Marketing) also enables one-to-one communication in print and online channels.
LAGO in depth: Insights into efficient weekly circular production
How does LAGO help retailers produce regional or even store-specific variants of their circulars with ease? See how the different departments of a grocery store chain work smoothly in their marketing production with LAGO.
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More InformationOur LAGO consultants will help you find the right solution
Whether you are looking for automated processes or a multichannel solution for your advertising material production, our experts are on hand to answer all your questions. Despite standard software, we give our customers the necessary flexibility to adapt LAGO optimally and individually to the respective processes and organisation.
ASK OUR CONSULTANTS
Read more about how the multichannel software LAGO can support your company across all channels.
Are you interested in our multichannel software LAGO? Then read the appropriate LAGO whitepaper.
We are pleased to be able to offer you valuable insights into this important part of our multichannel software. Please fill out the following contact form to receive the whitepaper by e-mail. Your enquiry is important to us and we will get back to you as soon as possible.
- All assets in the central product data storage securely and always retrievable
- How the unique and fully flexible LAGO variant model works
- Intelligent output through distributed data pools
- Direct integration of data in Adobe InDesign
Multichannel software is a platform that enables companies to manage sales, marketing and customer service across multiple channels such as online marketplaces, e-commerce websites, social media and brick-and-mortar shops from a single interface.
Companies need multichannel software to optimise operations, improve the customer experience and increase efficiency by seamlessly managing inventory, orders and customer interactions across different sales channels.
Most multichannel software solutions offer APIs and pre-built integrations with popular e-commerce platforms (such as Shopify, Amazon, eBay), ERP systems, payment gateways and other business tools to ensure seamless data flow and process automation.
Yes, the multichannel software solution is scalable, so companies can add new sales channels and handle increased order volumes as they grow.
- Increased sales: By selling across multiple channels, companies can reach a wider audience and increase their sales.
- Improved customer satisfaction: Multichannel software enables companies to offer their customers a consistent and personalised service across all channels, resulting in improved customer satisfaction.
- Increased efficiency: Multichannel software can help companies to automate their processes and improve the efficiency of their sales and marketing activities.
Improved data insights: Multichannel software collects data from all sales channels so that companies can better understand their customers and their purchasing behaviour.