Authorisation Concept

What is an authorisation concept?

An authorisation concept describes the rules that determine which users or user groups are granted access (in the form of a role and rights logic) to data of an IT system. An authorisation concept in IT must first and foremost fit the company and the structures in the work processes. In addition, the role and rights logic must be dynamically adaptable, as users can take on other roles in the course of their development or gain and relinquish rights. In addition, authorisation concepts must be traceable and trackable in terms of data protection and IT security. In order to support an optimal workflow of the users, the authorisation concept must always be kept up to date and comprehensively cover the needs of the users.

Which roles are there in an authorisation concept?

The roles in such a concept can be structured more or less strongly depending on the organisation. In general, however, the roles are differentiated according to their authorisation to perform actions on data of the IT system.

Example of role logic:

  • Role 0: no authorisations
  • Role 1: Read data
  • Role 2: Create data
  • Role 3: Create, change and delete data
  • Role 4: Full access to all data

Customer-Relationship-Management (CRM)

What is a Customer Relationship Management?

Customer Relationship Management means that organisations are completely focused on their customers and their relationship with them. In most cases, a software-based CRM system is used in the companies to manage them. Here, all data collected during the customer relationship is stored and used for the individualisation of marketing measures and in customer service. Targeted measures for different customer groups are intended to increase long-term customer satisfaction and cross-selling potentials.

Product Experience Management (PXM)

What is Product Experience Management (PXM)?

The term Product Experience Management (PXM) is a product-focused variant of Customer Experience, which has become a popular marketing term in the retail industry. But how do you as a retailer make your products experienceable for customers in your advertising?

In today's retail and advertising landscape there is an increasing variety of touchpoints for advertising measures that are no longer even limited by space and time. With this increasing availability of customer attention, the quality and relevance of advertising is also becoming increasingly decisive for the success of product sales. Customers have always preferred to buy products with which they feel connected in some way. The connection with a product is the major goal that modern marketing experts in the retail trade try to achieve through fine-tuned and above all relevant advertising.

An elementary part of product advertising is product data, it is even full of it. And when product advertising is delivered to customers through various channels, the data must be highly consistent and accurate to provide a basis for a positive product experience. This consistency and availability is best achieved using a PIM system in which product data is regularly maintained and output to the various channels in a media-neutral manner.

In Product Experience Management (PXM), the products should be made fully experienceable, and this includes meaningful assets. These assets are managed in the dealer's DAM system (Digital Asset Management System). And this is where the probably decisive condition for optimal PXM in retail becomes apparent - an integral interaction of the IT infrastructure in marketing production.

Database Publishing (database-driven publishing)

What is database publishing?
Database publishing is a sub-discipline of print publishing, i.e. the automated production of printed advertising material. In this type of publishing, the print products are populated automatically via a plug-in directly from the connected database. In database publishing, article and price changes are automatically updated, and also shortly before printing, because every change to the entries in the database leads to automatic changes in the layout document.
Database publishing can be completely automated and, at the push of a button, a specific print product can be populated with data from the database, which is then printed directly. However, a more common application is partial automation, where data from the database is automatically inserted and updated in the layout and the layout process runs in parallel. This discipline of print publishing creates capacity in conjunction with a professionally integrated PIM and DAM system and reduces the frequency of errors in print production through automation.


The term Print-to-Web stands for the enrichment of print publishing products by creating links to online media. These links can be applied to the print products in the form of QR codes, micro codes or codes for reading out augmented reality formats.


Web-to-print is the automated online transmission of print jobs to production in print publishing. Typical is the individualization of templates by the users, which are then usually converted into printable files and sent to the printers.

Workflow Management

What is Workflow Management?

Workflow management is the coordination of regularly repeated tasks within an organization. These tasks are result-oriented and are necessary in their entirety to achieve the defined corporate goals. Workflow management is therefore usually about optimizing processes and improving cooperation within teams or between the teams involved. Suitable IT solutions for process optimization and automation are an elementary part of workflow management. However, workflow management software will only fully contribute to the real optimization of workflows if it is implemented in a professional and demand-oriented manner. But if this implementation is optimally adapted to the needs and conditions of the organization, a workflow management software saves enormous amounts of resources within the company.

DAM system (Digital Asset Management System)

What is a Digital Asset Management System?

The abbreviation DAM stands for Digital Asset Management. A digital asset is, generally speaking, any digital information in the form of files. These assets include above all media files such as:

  • Photos
  • Graphics
  • Videos
  • Audio files
  • Text and HTML files
  • Presentations

In a DAM system, for example, it is possible to filter on the basis of metadata that is read from the stored assets. In addition, this administrative system offers the possibility to store own metadata for the assets, which allows a meaningful administration and filtering in company processes. This function in a DAM accelerates, for example, the design process for data-intensive advertising material productions. A DAM system can be used in conjunction with or in addition to a PIM system to support the optimization of processes and workflows within departments and, above all, with location-based team responsibilities. A digital asset management system also plays a major administrative, centralizing and provisioning role in the uniformity of a company's brand image. The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need for virtual networking of teams at international locations.

PIM System (Product-Information-Management-System)

What is a PIM system?

The acronym PIM stands for Product Information Management. The goal of a PIM system is the central media-neutral storage and enrichment, as well as management and distribution of product information to various output channels. This product information includes prices, article numbers and multilingual product texts, but also information for logistics and product photos. A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.

Abandoned Cart

If a product is placed in the digital shopping cart by the potential customer, but the purchase is not completed by the transaction, this is known in e-commerce as a shopping cart abandonment. The share of shopping basket abandonment in a shop’s total transactions is an important KPI in e-commerce, as it can indicate a non-optimal user experience during the purchasing process. The search for a possible cause of shopping cart abandonment is very difficult and usually involves extensive tracking. However, there are various possibilities of Omnichannel Marketing to turn the shopping cart abandonment into a successful transaction. A common approach in e-commerce is, for example, the remarketing e-mail, which is automatically sent to the shopping cart abandoner and often contains an attractive discount code on the shopping cart value.