In this glossary we will introduce you to the most important terms and definitions related to Omnichannel Marketing. This includes the most important definitions around E-Commerce, PIM (Product Information Management), DAM (Digital Asset Management) and automated marketing. These posts are designed to help you understand these concepts and how they work together to help you achieve your goals and optimise your business processes. Read on and use our glossary as a handy reference for all the terms you need related to PIM, DAM and automated marketing.
How can cart abandonment be prevented in e-commerce?
14. June 2024
Shopping cart abandonment in e-commerce can be significantly reduced through a combination of technical optimisation and targeted marketing strategies.
Data Quality Dimensions (DQD)
25. April 2023
Data quality dimensions are a unit of measurement for the quality level of data, that is used for a certain purpose.
Database Publishing (database-driven publishing)
20. August 2020
Database publishing is a sub-discipline of print publishing, i.e. the automated production of printed advertising material.
- 1
- 2