In this glossary we will introduce you to the most important terms and definitions related to Omnichannel Marketing. This includes the most important definitions around E-Commerce, PIM (Product Information Management), DAM (Digital Asset Management) and automated marketing. These posts are designed to help you understand these concepts and how they work together to help you achieve your goals and optimise your business processes. Read on and use our glossary as a handy reference for all the terms you need related to PIM, DAM and automated marketing.
Authorisation Concept
A role and rights concept describes the rules that determine which users or user groups are assigned access (in the form of a role and rights logic) to data in an IT system.