Monica

What’s Next in Multichannel Marketing? Companies that employ multichannel marketing approaches benefit significantly from these strategies. Why is this? It’s because that’s how today’s consumers shop. In fact, 95% of modern consumers use 3+ channels to make decisions before purchasing. Brands that employ a multichannel strategy to meet these consumers across platforms and channels experience a 3x higher level of effectiveness in their marketing strategies.

There are many digital asset management systems available today.
To pick the right one, you must understand your pain points and your organization’s requirements.

To make the customer experience central to their marketing strategy, retailers must thrive in offline (print) and online digital channels. The retail customer experience is not an easily definable event – or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts.

Here’s the exciting thing about brand consistency: It pays off. In fact, it can increase revenue anywhere between 10 and 20 percent. Brand consistency is about providing your customers with the same experience and impression of who you are as a company when they interact with you, no matter the marketing avenue or communication channel.

E-commerce brands need a way to manage consistent, high-quality product information across print and digital channels. PIM systems can provide that single source of truth. Digital e-commerce (conducting business via the Internet) is nothing new. The first such transaction involved the sale of cannabis via ARPANET in the early 1970s. But ever since the recovery from the dot-com bust of the early 2000s, and especially since the emergence of smartphones, buying online is the new normal.

Seeing our LAGO software in action with our customers is of course a special pleasure for us at Comosoft. Since July 8th, 16 country representatives have been integrated into the LAGO WEB environment at RAJAMedia and have thus already reached the production stage.