NEWS

In information technology, the idea of a “single source of truth,” or SSOT, is a well-established practice. Simply put, in the context of databases, SSOT means that each piece of information is edited only in its leading system. It’s logical in theory but often difficult in practice.

In the age of customer centricity and omnichannel retailing, marketing and inventory management in retail need to work together more closely than ever. And yet there is often a considerable gap between these two central areas: While marketing plans creative campaigns, inventory is orientated towards day-to-day operations. The result: a lack of synchronisation, inefficient processes - and disappointed customers.

Christmas sales are the most important phase of the year for many retailers. Often 30-50% of annual sales are generated in just a few weeks. However, the increasing complexity in retail - both online and offline - also increases the challenges. If you want to shine in the Christmas season, you need more than just festive shop windows: a well thought-out omnichannel strategy, integrated tools and smart technologies such as predictive AI are the key to success.

The modern beauty industry is complex indeed. Companies in this highly competitive arena succeed only when they connect their many products to the needs and desires of ordinary people. These are consumers looking for a brand they can trust and rely upon when it comes to their own self-image. Every product is a personal connection, not just a commodity. One such company – Belcorp – has successfully made this connection with its customers for years. But in today’s multichannel environment, that also poses an ongoing marketing challenge.

Texas, October 2022 – Comosoft Americas is pleased to announce the appointment of Lima, Perú-based Luis Ayarza as the company’s Business Development Manager for its expanded operations in Latin America. Ayarza, a twenty-two-year pre-media veteran, will work with the region’s top retailers, using Comosoft’s LAGO system to help them streamline their print and online marketing operations.

Graphic designers have powerful, unprecedented digital asset management solutions at their disposal. Tasks that once took days or weeks now take only minutes. Instead of waiting for specialists to deliver retouched images and typeset copy, a designer can do it all within sophisticated design software.
It’s a mixed blessing – especially in high-volume, product-intensive design projects. Think about catalogs or retail flyers with versions customized for multi-location retailers. Just because you can create infinite versions of a complicated piece doesn’t mean you have the resources to do so. The more complex a project is, and the more product and price variations each version requires, the more likely it is something will be missed creating more versioning reviews for marketing departments.