News

As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions? Can they be utilised effectively – and ethically – for personalised marketing? How can our data work well with AI, eCommerce, or multichannel marketing?

Hamburg, December 2023 – Comosoft, a leading provider of promotion workflow automation solutions, has announced its strategic partnership with Hypertrade, a renowned expert in category management automation. This partnership marks a significant milestone in delivering unparalleled technology solutions to the Southeast Asian market.

Last month, we discovered that artificial intelligence, far from being a threat to retail marketing teams, is, in fact, an essential team player. The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors.

A mere eleven months ago, OpenAI launched the public version of its AI-based, large language model, ChatGPT. In that short time, the noise surrounding AI has dominated the media, boardroom conversations, and almost every social gathering on the planet. Retail advertising and marketing directors everywhere are inundated with questions. “What are we doing about artificial intelligence – and how will we survive without it?”

Just like when a patron sits down to eat at a restaurant and expects to see some menu, your customers want to know what your brand has available for purchase. Diners at a restaurant want to read descriptions of what's on the menu, complete with ingredients and information like potential allergens and prices.

Black Friday and Cyber Monday (BFCM) are significant days in the retail world. And in this increasingly digital world, more and more shoppers are headed online to find gifts, hunt for bargains, and deck the halls.

Consumer spending during the Holiday 2022 season shifted some, returning to more “typical” levels compared to the outsized holiday spending seen in 2020 and 2021, when consumers spent and shopped more – likely as a result of plans, trips, and others celebrations that were stifled by the COVID-19 pandemic.

With all the media noise about “big data” and artificial intelligence (AI), it’s easy to forget that data has been at the heart of retail success since well before the digital era.

Recent advances in artificial intelligence (AI) brought to market by Chat-GPT and GPT-3 is a clear signal that AI is a viable technology for retail marketing departments. Integrated with Comosoft LAGO, the AI-based DecaSIM promotion ranking tool adds an additional layer of intelligence to the existing planning process, adding measurably to the impact of the weekly ad and on store profitability. 

Email marketing is one of the most popular ways brands connect with their target audiences – far more so than traditional mail or almost any other marketing channel. But when the average person sends and receives around 121 emails daily, inspiring recipients to open up can be challenging. You can craft witty, motivating email copy and introduce it all with a catchy subject line, but these aren’t the only ways to boost email engagement. After all, it’s not just the assets in your email marketing that matters. Here are a few strategies to connect with your audience via email beyond just what’s on the page.