News

Without a doubt, Artificial Intelligence is the number one story of 2023, with breaking news and hyperbolic predictions popping up daily. Retailers and their partners are justifiably concerned. Retail marketing and advertising directors are asking what AI will mean for their current operations and the future of retail marketing in general.

The modern beauty industry is complex indeed. Companies in this highly competitive arena succeed only when they connect their many products to the needs and desires of ordinary people. These are consumers looking for a brand they can trust and rely upon when it comes to their own self-image. Every product is a personal connection, not just a commodity. One such company – Belcorp – has successfully made this connection with its customers for years. But in today’s multichannel environment, that also poses an ongoing marketing challenge.

Large, national retailers – and even smaller, regional ones – often must cope with several logistical and market challenges. One of these is the rapid proliferation of media channels. In each one, they must establish a good relationship with current and potential customers, preserving the retailer’s brand without sacrificing accuracy or time-to-market with each campaign.

In the course of digitization, consumer buying behavior has changed and, accordingly, so have consumer expectations of a brand's sales channels. More and more customers are shopping online and interacting with brands in new and interesting ways, as new technologies also constantly offer new opportunities for contact.

Retail print catalogs are trendy right now – but so are their digital counterparts. In fact, it’s estimated that the global digital publishing market will grow more than 11 percent year-over-year from 2022 to 2023, climbing from $41.3 billion in 2022 to $45.9 billion in 2023. As a result, publishers are altering their distribution methods and expanding what’s possible. Trends like video covers, free-form navigation, web integration, native-style ads, mobile compatibility, and hidden depth of content are making more of what digital magazines can do. Here are the biggest trends happening now and next in the world of digital publishing.

The weekly circular has long been a staple marketing and advertising tool for grocery chains and other large retailers. To cope with the disruptions of digital media, retailers have experimented with various ways to cut costs, sometimes discontinuing the printed versions of circulars (especially as newspaper inserts) only to bring them back in other ways. Recently, a national grocery retailer paused the printed versions of their weekly ads but then brought them back as regular mailers, with targeted promotions and QR codes to take customers to sale items on the website.

Managing assets like photos, PDFs, and videos isn't as easy as it sounds when your organization requires multiple teams to collaborate on content creation and publishing. At its best, this collaboration needs to be optimized with software to ensure that their sales team, for example, always finds the latest version of a file, like a logo, at the right size and resolution. This is where Digital Asset Management comes in. So, what does this kind of tool do – and why does it matter? Here’s a look at what Digital Asset Management can do for you and your team.

Print marketing, magazines, and catalogs are making a comeback in 2023 and beyond, but the strategies for these formats look very different than they did years ago. Here’s an inside look at what trends are rising to the top and catching the eye of today’s consumers.

Retail marketing has never been as complex to manage as it is now. Creative services and production managers must cope with the daily demands of promotional campaigns covering multiple locations on various print and digital channels. All this leaves little time to innovate and swiftly respond to emergencies and ad hoc requests.

These days, you cannot turn on the news or read a publication without seeing something scary and fascinating about Artificial Intelligence or AI. Nearly as often, you see ads by Amazon or IBM promoting cloud computing and “big data.” What you see or read far less often is a down-to-earth explanation of ordinary business data and how that data can make marketing a truly efficient process.