In our blog you will learn everything you need to know about product information management (PIM) systems and the benefits for companies and organisations that use a system to manage their data. PIM systems have become an indispensable tool for managing and distributing information about their marketed products. In a digitised and increasingly complex business world, it is essential for companies to manage their product information centrally and efficiently to ensure that their customers always receive accurate and up-to-date information.On this page, we look at the different aspects of PIM systems, their benefits and the challenges companies face when implementing them. We also look at specific industries that can benefit greatly from PIM systems and how these systems can contribute to a company's success.
What’s Next? A Bold Look at Retail Marketing in 2025
The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.
How PIM systems can prevent high return rates in e-commerce
A high returns rate in e-commerce worries every retailer after a high-turnover Christmas season. A PIM system can help.
Marketing trends for 2026: strategies, systems and workflows with PIM and DAM
Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.
How PIM Is Revolutionizing Grocery Store Marketing
Product Information Management (PIM) systems are transforming grocery marketing by centralizing and organizing data, making it easier to manage and use for building customer trust, optimizing inventory, and supporting an expanding e-commerce sector.
Avoiding Common Holiday Campaign Pitfalls with DAM Solutions
Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.
Why inclusive marketing Isn’t just important – It’s essential
Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.
Joint Business Planning For Retailers: Then and Now
Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
Retailers and product manufacturers are natural allies. Both want to know what products customers are buying and why. Both want to leverage customer buying behavior to increase sales and profitability. Both want to fine-tune product messaging for effective marketing and advertising campaigns. Both possess vast amounts of relevant data. At first glance, aligning business goals would seem like second nature, but as with any other large-scale alliance, managing the details is complicated.
The future of PIM systems: How will new technologies such as AI and machine learning change the PIM landscape?
Integrated workflow management, including PIM and DAM, is the be-all and end-all for optimal collaboration between teams and internal and external departments in your company. By centrally managing all types of data, a user with the relevant access rights can process, enrich or update the data.
How PIM and DAM Impact the E-Commerce Customer Experience
The companies that make CX a focused priority can experience as much as an 80% increase in revenue. What’s more, the brands that put the customer experience at the core of what they do end up reporting profits that are 60% higher than the companies that don’t share this same level of focus on CX.
PXM, PIM, PDM and PLM: What are the differences?
When searching for a suitable solution for product data management on Google and other search engines, you will find a wide range of software solutions and tools on offer. You will come across various terms relating to the topic of product (data), such as PXM, PIM, PDM and PLM.