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The future of PIM systems: How will new technologies such as AI and machine learning change the PIM landscape?

What are PIM systems and why are they important for sales, marketing and IT teams?

A PIM system (product information management system) is a central platform that helps companies to collect, manage and maintain all product-related information. This information includes technical data, descriptions, images, pricing, product variants and other relevant details. PIM systems help to ensure the consistency and quality of product information and distribute it efficiently across different channels, such as websites, online stores, print catalogs and other sales platforms.

A PIM system has clear advantages for interaction in the sales and marketing IT landscape:

SALES

  • Faster time to market: PIM systems enable sales teams to access up-to-date product information more quickly and use it to bring products to market faster.
  • Centralized data source: All product-related information is collected in one place and easily retrievable. This helps sales to communicate accurate and consistent data to customers.
  • Efficient customer communication: Sales staff can provide specific product information faster and more accurately, increasing customer confidence and improving the sales process

MARKETING

  • Multichannel marketing: PIM systems facilitate the consistent and timely provision of product information across multiple sales channels. This ensures that potential customers receive the same correct information on all platforms.
  • Improved product presentation: Marketing teams can use PIM systems to centrally manage and easily update appealing product descriptions and visual content, which improves the perception of products in the market.
  • Personalization: A PIM system makes it possible to vary product information according to target group or region, which promotes a more targeted and personalized customer approach.

IT TEAMS

  • Centralized data management: IT teams benefit from a PIM because it simplifies and standardizes the maintenance and management of product data. All changes or updates only need to be made once and are then available on all platforms.
  • Scalability: A well-implemented PIM system can grow easily and support more and more products, categories and channels, which reduces the workload for the IT department.
  • Integration with other systems: PIM systems often integrate well with other enterprise systems such as ERP, CMS or e-commerce platforms, enabling seamless data transfer and optimizing work processes.

Benefits for the sales team: How can PIM systems help the sales team to work more effectively and achieve better results?

Sales PIM with AI

The sales system is supported in many ways, especially in companies that manage a wide range of products and are active in various sales channels.

  • Quick access to information
  • Reduction of errors
  • Personalized and targeted offers
  • Multichannel support
  • Timeliness and flexibility
  • Localization of product information
  • Improved decision-making: By integrating PIM systems with CRM and analytics systems, the sales team can gain valuable insights into product and market trends that can be used to optimize the sales strategy.

Benefits for the marketing team: How can PIM systems help the marketing team to work more efficiently and achieve a better customer approach?

Marketing PIM with AI

By automatically updating all the data used, especially in the management and optimization of product information distributed via various channels, marketing teams are able to better target customers.

  • Time saving
  • Flexible adaptation to market changes
  • Consistent messages across all channels
  • Segmentation and personalization:
  • Dynamic content
  • Analysis and optimization
  • Trend and market research
  • Automation of catalogs and brochures

Benefits for the IT team: How can PIM systems make the IT team’s work easier and improve data security?

IT PIM with AI

By using a PIM system, the IT team can work more efficiently as they spend less time managing and backing up product data. At the same time, a PIM system increases data security through improved access management, logging and encryption. This minimizes the risk of data breaches and losses.

  • Standardized data structure
  • Simple data integration
  • Automation of processes
  • Data governance
  • APIs and interfaces
  • Data access controls
  • Compliance management:
  • Monitoring and reporting

How PIM systems improve collaboration: How can PIM systems help to improve collaboration between different teams?

Integrated workflow management, including PIM and DAM, is essential for optimal collaboration between teams and internal and external departments within your company. By centrally managing all types of data, a user with the relevant access rights can process, enrich or update the data. These are updated uniformly at all levels, whether during planning, in the design document or in the web store.