In our blog you will learn everything you need to know about product information management (PIM) systems and the benefits for companies and organisations that use a system to manage their data. PIM systems have become an indispensable tool for managing and distributing information about their marketed products. In a digitised and increasingly complex business world, it is essential for companies to manage their product information centrally and efficiently to ensure that their customers always receive accurate and up-to-date information.On this page, we look at the different aspects of PIM systems, their benefits and the challenges companies face when implementing them. We also look at specific industries that can benefit greatly from PIM systems and how these systems can contribute to a company's success.
Building Customer Loyalty with Personalized Print Marketing
Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.
Plan Smarter, Not Harder: How AI Drives Multichannel Success
Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.
Unlocking the Benefits of Printed Advertising Media: How Can Print Advertising Still Win Hearts Today?
In a digital world dominated by online advertising, printed advertising media such as leaflets and brochures often seem to take a back seat. In the food industry, more and more retailers are moving away from the traditional weekly leaflet that many customers value.
What’s Next? A Bold Look at Retail Marketing in 2025
The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.
How PIM systems can prevent high return rates in e-commerce
A high returns rate in e-commerce worries every retailer after a high-turnover Christmas season. A PIM system can help.
How PIM Is Revolutionizing Grocery Store Marketing
For grocery stores, managing product data is a complex challenge.
Avoiding Common Holiday Campaign Pitfalls with DAM Solutions
Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.
Why inclusive marketing Isn’t just important – It’s essential
Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.
Joint Business Planning For Retailers: Then and Now
Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
Retailers and product manufacturers are natural allies. Both want to know what products customers are buying and why. Both want to leverage customer buying behavior to increase sales and profitability. Both want to fine-tune product messaging for effective marketing and advertising campaigns. Both possess vast amounts of relevant data. At first glance, aligning business goals would seem like second nature, but as with any other large-scale alliance, managing the details is complicated.
The future of PIM systems: How will new technologies such as AI and machine learning change the PIM landscape?
Integrated workflow management, including PIM and DAM, is the be-all and end-all for optimal collaboration between teams and internal and external departments in your company. By centrally managing all types of data, a user with the relevant access rights can process, enrich or update the data.