In our blog you will learn everything you need to know about product information management (PIM) systems and the benefits for companies and organisations that use a system to manage their data. PIM systems have become an indispensable tool for managing and distributing information about their marketed products. In a digitised and increasingly complex business world, it is essential for companies to manage their product information centrally and efficiently to ensure that their customers always receive accurate and up-to-date information.On this page, we look at the different aspects of PIM systems, their benefits and the challenges companies face when implementing them. We also look at specific industries that can benefit greatly from PIM systems and how these systems can contribute to a company's success.
Watch out for data silos: integration of PIM and DAM with ERP/CRM systems
In the increasingly digital world of commerce, smooth communication between systems is essential. However, many companies struggle with so-called data silos - isolated islands of information that lead to inconsistencies, inefficient processes and a poor customer experience. The solution? Read it now!
Copyright problems with images? DAM for better licence and usage management
Image copyright infringements can be expensive for companies - both financially and in terms of brand reputation. Whether stock photos, photographer images or AI-generated content: The management of usage rights is complex. A digital asset management system (DAM) with sophisticated role and rights management offers the ideal solution to minimise risks and optimise processes.
AI in Retail Marketing
In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.
Compliance risks with product data: How PIM systems can help
The increasing omnichannel complexity has massively increased the demands on the quality, security and compliance of product information. Despite this, many companies do not fulfil the regulatory and internal compliance requirements. But why is this the case – and how can a modern product information management (PIM) system help?
Building Customer Loyalty with Personalized Print Marketing
Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.
Plan Smarter, Not Harder: How AI Drives Multichannel Success
Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.
Unlocking the Benefits of Printed Advertising Media: How Can Print Advertising Still Win Hearts Today?
In a digital world dominated by online advertising, printed advertising media such as leaflets and brochures often seem to take a back seat. In the food industry, more and more retailers are moving away from the traditional weekly leaflet that many customers value.
What’s Next? A Bold Look at Retail Marketing in 2025
The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.
How PIM systems can prevent high return rates in e-commerce
A high returns rate in e-commerce worries every retailer after a high-turnover Christmas season. A PIM system can help.
How PIM Is Revolutionizing Grocery Store Marketing
For grocery stores, managing product data is a complex challenge.