What’s Next? A Bold Look at Retail Marketing in 2025

The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further. This evolution will demand innovative approaches to keep marketing relevant and impactful in a competitive environment.

Artificial Intelligence: A New Standard in Marketing

AI’s influence on marketing continues to expand, offering capabilities that streamline production and enhance consumer engagement. In 2025, AI tools are expected to refine hyper-personalization, enabling retailers to deliver marketing experiences tailored to individual consumer preferences. As highlighted in Idea Grove’s exploration of top AI marketing trends for 2025, AI-driven insights allow brands to craft messages and visuals that resonate deeply with their audiences, making marketing efforts more precise and impactful.

Platforms like Comosoft’s LAGO are central to this evolution. LAGO transforms marketing production capabilities by automating repetitive tasks like layout creation and versioning. This workflow makeover creates faster production cycles, fewer errors, and more time for marketing teams to focus on creative and strategic initiatives. AI within LAGO also enables better data-driven decision-making, helping teams align campaigns with evolving consumer trends and predicting shopping behavior.

Additionally, ethical considerations are becoming increasingly significant as AI grows more sophisticated. According to Kantar’s report on marketing trends, maintaining transparency and trust with consumers is critical. Retailers leveraging AI must ensure that data usage is ethical and communicated, as consumers demand greater control over their personal information.

Augmented Reality: Bridging the Physical-Digital Divide

AR technology is set to transform marketing in 2025, offering an interactive dimension to traditional catalogs and print ads. By incorporating AR into print campaigns, brands can create immersive experiences that bridge the gap between physical and digital media. For example, consumers can visualize products in their homes or interact with virtual demonstrations. EO Johnson’s insights on AR in production print highlight how these capabilities enhance consumer engagement and make print materials more dynamic.

AR also provides opportunities for deeper storytelling. For instance, a page in a catalog can come to life with a simple scan, revealing 3D product models, video tutorials, or even behind-the-scenes content about a brand. As Kendall Press explores in their analysis, AR’s role in print marketing is no longer limited to novelty—it’s becoming a staple for delivering added value to consumers.

DAM platforms like Comosoft’s LAGO ensure that AR-driven campaigns are executed seamlessly. With robust metadata tagging and collaboration, LAGO helps marketers efficiently organize and deploy AR-ready assets, ensuring consistent experiences across print and digital touchpoints.

 

Retail Trends Driving Marketing Innovation

Emerging retail trends are shaping the future of marketing, creating opportunities to integrate sustainability, omnichannel strategies, and experiential elements.

Sustainability as a Priority

Eco-conscious consumers increasingly expect brands to adopt sustainable practices in their marketing. Using recycled paper, soy-based inks, and communicating these efforts in print campaigns helps brands align with consumer values.
underscore how sustainability has become a defining factor in consumer decision-making, making it essential for retailers to embrace transparency.

Multichannel Integration

Adding QR codes, personalized URLs, or NFC technology to catalogs can guide consumers seamlessly to eCommerce platforms or exclusive digital content. As
, this approach enhances consumer engagement and supports the broader omnichannel strategies that are becoming the norm in retail.

Experiential Shopping

Textured materials, fold-out sections, and interactive AR features in print campaigns create memorable experiences that draw consumers in. Filestage’s exploration of print collateral trends
points to the rising demand for sensory-rich marketing materials that elevate brand experiences.

The Role of Digital Asset Management in Retail Marketing

As the complexity of campaigns increases, the ability to manage print and digital assets efficiently has become a critical success factor for retailers. Automated marketing production software like Comosoft’s LAGO offers the tools to scale efforts while maintaining consistency and efficiency.

LAGO’s features allow marketing teams to adapt quickly to trends like sustainability or AR integration while ensuring that all assets remain aligned with brand guidelines. Additionally, LAGO’s analytics capabilities provide valuable insights into asset performance, helping marketers refine their strategies over time.

For example, retailers focusing on sustainability can use metadata tagging in LAGO to track eco-friendly assets, ensuring that their campaigns reflect their brand’s environmental commitments. Similarly, marketers incorporating AR into their campaigns can rely on LAGO to seamlessly manage and deploy AR-ready assets across every channel.

The Future of Retail Marketing

The convergence of AI, AR, and other evolving trends is setting the stage for a new era of retail marketing. By leveraging advanced tools like Comosoft’s LAGO, retailers can stay ahead of the curve, creating innovative campaigns that resonate deeply with consumers. From hyper-personalized print pieces to AR-enhanced catalogs, the possibilities for engagement are expanding—and so are the opportunities for retailers to differentiate themselves in a crowded market.

In 2025, retail marketing will continue to evolve, balancing traditional strengths like tangibility and trust with modern demands for sustainability and digital integration. By adopting the right strategies and technologies, brands can ensure that their print campaigns remain powerful for driving consumer engagement and loyalty.


Ready to transform your retail marketing strategy for 2025?

Discover how Comosoft’s LAGO can help you streamline workflows, harness the power of AI, and integrate cutting-edge technologies like augmented reality into your campaigns. With a platform designed to optimize your print and digital marketing efforts, you can take your strategy to the next level.

Book a Demo today and see how LAGO can enhance your marketing strategy and help you achieve your goals. Let’s shape the future of print marketing together!