PIM-System

In information technology, the idea of a “single source of truth,” or SSOT, is a well-established practice. Simply put, in the context of databases, SSOT means that each piece of information is edited only in its leading system. It’s logical in theory but often difficult in practice.

In the age of customer centricity and omnichannel retailing, marketing and inventory management in retail need to work together more closely than ever. And yet there is often a considerable gap between these two central areas: While marketing plans creative campaigns, inventory is orientated towards day-to-day operations. The result: a lack of synchronisation, inefficient processes - and disappointed customers.

Christmas sales are the most important phase of the year for many retailers. Often 30-50% of annual sales are generated in just a few weeks. However, the increasing complexity in retail - both online and offline - also increases the challenges. If you want to shine in the Christmas season, you need more than just festive shop windows: a well thought-out omnichannel strategy, integrated tools and smart technologies such as predictive AI are the key to success.

Find out how PIM, DAM and AI systems eliminate incorrect product information in e-commerce and ensure consistent, automated and cross-channel data quality.

In the increasingly digital world of commerce, smooth communication between systems is essential. However, many companies struggle with so-called data silos - isolated islands of information that lead to inconsistencies, inefficient processes and a poor customer experience. The solution? Read it now!

Image copyright infringements can be expensive for companies - both financially and in terms of brand reputation. Whether stock photos, photographer images or AI-generated content: The management of usage rights is complex. A digital asset management system (DAM) with sophisticated role and rights management offers the ideal solution to minimise risks and optimise processes.

The increasing omnichannel complexity has massively increased the demands on the quality, security and compliance of product information. Despite this, many companies do not fulfil the regulatory and internal compliance requirements. But why is this the case – and how can a modern product information management (PIM) system help?

Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.

Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.

In a digital world dominated by online advertising, printed advertising media such as leaflets and brochures often seem to take a back seat. In the food industry, more and more retailers are moving away from the traditional weekly leaflet that many customers value.