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Major retailers are in the midst of a difficult transition. After COVID, inflation and the supply chain crisis, innovative ways must be found to make brands successful. As a result, the demand for creativity has never been greater. The weekly prospectus continues to be a tool of choice for many major retailers in this regard.

How can you convince a customer to buy a product after they have abandoned their shopping basket? You should reach the customer optimally at every station of their everyday life – the advertising message of your own company should be present to the customer as positively and consistently as possible. Omnichannel is the logical linking of communication channels so that there is no interruption in the flow of information for the customer throughout the entire customer journey.

By 2029, the results of economic, technological, demographic, ecological, and behavioral factors will change the printing industry significantly, according to a 2019 report from Smithers. Almost every industry has faced new challenges since the pandemic and lockdowns occurred in 2020 – the printing industry was no exception. But, as is the case with any industry that wishes to survive as the world evolves, the printing industry has also evolved alongside it to stay relevant and increase revenue.

In the last two decades, marketing has focused primarily on the digital world rather than physical print, but that doesn’t mean print marketing is obsolete. In fact, catalogs are essential for marketing, and studies indicate that they're more effective than many other forms of advertising. Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits. Here are some of the reasons why you need to begin implementing or bolster your current catalog marketing.

Print is not dead! In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer. This is not just a matter of personal preference. A report in Scientific American recently concluded that “reading on paper still boasts unique advantages” over screens.

Retail chains continue to rely on printed and digital brochures when it comes to distributing their advertising budget, as these are still one of the most valuable and reliable ways to reach consumers.

Adobe InDesign is undoubtedly the luxury SUV among layout programmes. First released over twenty-three years ago, Adobe's "Project K2" replaced PageMaker and eventually displaced the then reigning champion QuarkXPress. Today, Adobe InDesign can do practically everything a designer's heart desires, and thus much more than just design print pages.

These database systems are nothing new in Retail Marketing. DAM has been around for thirty years. However, early systems were complicated and were usually stored on local network servers. Present-day, most DAM systems reside in the cloud or are heading there but pose no fewer challenges for the creative directors.

When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want. To keep up with the competition and meet customer demands, retailers must provide an online shopping option that is easy to use and integrates well with their in-store offerings. Businesses can improve customer loyalty and drive sales growth by delivering on this multichannel promise.