News

With all the chatter about the importance of social media marketing, it’s easy to wonder whether email marketing is still relevant. The answer is an unequivocal “yes.” In fact, email marketing is one of the most versatile tools when it comes to growing your business and engaging, retaining, and converting leads into customers.

Globalization leads to a clash of very different people, points of view, realities of life and identities. In addition, broad global networking has made digital marketing and advertising accessible to more and more people and part of everyday life. Digital marketing and its tools offer companies the great opportunity to bring more diversity into their marketing campaigns. For a long time, mass media only reached very broad target groups, which can now be differentiated much more clearly and diversely in digital marketing in order to reach specific subgroups of society. As a result, digital marketing and advertising broadened their appeal to include more people than ever before.

Digital Asset Management, or DAM, is nothing new. Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images. For example, a name that the original file creator typed in might have made perfect sense to them but might be obscure to others who needed to use it.

E-commerce is here to stay. No one can argue that we’re ever returning to a predominantly brick-and-mortar retail experience. Even before the pandemic supercharged the trend, ordering products and services online had become the norm for millions of shoppers. The real questions are: How does the e-commerce experience inform retail marketing and advertising strategy?

Meanwhile, there are more and more file formats to save an image or, for example, an animation. A universal image format system would make life a lot easier for the graphic design teams responsible. Instead, the abundance of confusing acronyms is constantly increasing. You frequently select the one you've heard of or used previously and assumed would work. Then you receive the message: Please send in PNG as this device does not accept this format.

The heads of the marketing and advertising departments of retailers are faced with the challenge of investing their budget in the development of the most profitable channel every time they plan a campaign. Precise tracking and effective planning of advertising measures is therefore an absolute necessity in everyday marketing.

In a previous article we highlighted four ways in which Comosoft LAGO integrates with Adobe InDesign and virtually any product information management (PIM) or digital asset management (DAM) system. For retail catalogues, this integration means huge savings on the production side. In this article, however, we focus more on the "front end" of the process - the cost of planning and managing these complex but effective marketing tools.

Once upon a time, value-conscious consumers eagerly open their Sunday newspapers, searching for the ubiquitous print circulars with weekly retail deals. Those coupons and specials helped inform their decisions regarding where and when to shop and what products to purchase. With today’s rising inflation, consumers seek ways to make every dollar count by taking advantage of special values and promotions, and retailers offer more coupons to keep their prices competitive.

Les grands détaillants sont au milieu d'une transition difficile. Dans le sillage de la COVID, de l'inflation et de la crise de la chaîne d'approvisionnement, les marques doivent trouver des moyens innovants pour réussir. Par conséquent, la demande de créativité n'a jamais été aussi forte. À cet égard, la brochure hebdomadaire reste l'outil de prédilection de nombreux grands détaillants.

Los grandes minoristas se encuentran en medio de una difícil transición. Tras el COVID, la inflación y la crisis de la cadena de suministro, hay que encontrar formas innovadoras para que las marcas tengan éxito. Por ello, la demanda de creatividad nunca ha sido mayor. En este sentido, el folleto semanal sigue siendo la herramienta elegida por muchos grandes minoristas.