Digital Asset Management

Large, national retailers – and even smaller, regional ones – often must cope with several logistical and market challenges. One of these is the rapid proliferation of media channels. In each one, they must establish a good relationship with current and potential customers, preserving the retailer’s brand without sacrificing accuracy or time-to-market with each campaign.

The weekly circular has long been a staple marketing and advertising tool for grocery chains and other large retailers. To cope with the disruptions of digital media, retailers have experimented with various ways to cut costs, sometimes discontinuing the printed versions of circulars (especially as newspaper inserts) only to bring them back in other ways. Recently, a national grocery retailer paused the printed versions of their weekly ads but then brought them back as regular mailers, with targeted promotions and QR codes to take customers to sale items on the website.

Managing assets like photos, PDFs, and videos isn't as easy as it sounds when your organization requires multiple teams to collaborate on content creation and publishing. At its best, this collaboration needs to be optimized with software to ensure that their sales team, for example, always finds the latest version of a file, like a logo, at the right size and resolution. This is where Digital Asset Management comes in. So, what does this kind of tool do – and why does it matter? Here’s a look at what Digital Asset Management can do for you and your team.

These days, you cannot turn on the news or read a publication without seeing something scary and fascinating about Artificial Intelligence or AI. Nearly as often, you see ads by Amazon or IBM promoting cloud computing and “big data.” What you see or read far less often is a down-to-earth explanation of ordinary business data and how that data can make marketing a truly efficient process.

How secure is your DAM solution? Cybersecurity has never been more critical than it is now. So many organizations use cloud-based tools to do everything, from multichannel marketing to eCommerce platforms to resource planning, customer management, user experience, and more.
And cybercriminals are paying attention. So when evaluating solutions and choosing the right cloud-based DAM platform for your company, include cybersecurity in the conversation. Instead, discover what you need to know about protecting your assets from the rising threat of attack.

Currently, around 70 percent of organizations already have a digital transformation strategy or are in the process of creating one. Digital transformation is growing at unprecedented levels. Just how fast? In 2021, organizations spent $1.5 trillion on digital transformation globally. By the end of 2023, that figure is expected to climb to $6.8 trillion. With all this focus on digital transformation, more and more digital assets are created every day, and organizations are relying more on these assets than ever before – which means brands need a platform to manage it all.

Fit Small Business recently reported that in most companies, collaboration accounts for 85 percent of work time, and 9 in 10 workers believe that digital tools that foster collaboration processes are becoming increasingly important.

In any case, one advantage of digitization is that processes have become leaner and more accessible thanks to new tools and innovations. Of course, this does not only apply to marketing processes in the company, but here the apparently small processes among many, already generated a large amount of work. These processes include the management of assets needed in the creation of printed or digital marketing materials. In modern marketing, the time-consuming manual work has been reduced to a minimum, but at the same time the number of digital assets that had to be available for an entire branding grew disproportionately.

Digital Asset Management, or DAM, is nothing new. Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images. For example, a name that the original file creator typed in might have made perfect sense to them but might be obscure to others who needed to use it.