Digital Asset Management

Is a slow product development lifecycle getting in the way of your ability to corner the market? Time to Market (TTM) is a pivotal success factor in the manufacturing industry, particularly when developing new products.

10 best DAM practises: Implementing a DAM system can help organize your business processes.

Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.

By many accounts, it can be difficult for teams to find what they need quickly and efficiently, even from within their organization. In fact, 26 percent of workers between the ages of 35 and 44 spend up to 5 hours each day looking for the data, assets, or information they need to do their job. Even with an intuitive digital asset management (DAM) system, finding the assets you need can be challenging without smart practices.

There are many digital asset management systems available today.
To pick the right one, you must understand your pain points and your organization’s requirements.

Here’s the exciting thing about brand consistency: It pays off. In fact, it can increase revenue anywhere between 10 and 20 percent. Brand consistency is about providing your customers with the same experience and impression of who you are as a company when they interact with you, no matter the marketing avenue or communication channel.

Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.

Improved interface, streamlined features and proven workflows: LAGO TANA – Explore a whole new version of LAGO!
With this release Comosoft enters a new era of LAGO versions – Beginning with the name Tana and a new LAGO logo. If you ever happened to have an encounter with a manta ray, our new logo mascot, you met one of the most calm and majestic animals on the planet. The version name Tana refers to the biggest lake in Ethiopia, which is the water mouth of the Blue Nile, and the surrounding prolific reserve.

As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions? Can they be utilised effectively – and ethically – for personalised marketing? How can our data work well with AI, eCommerce, or multichannel marketing?

Last month, we discovered that artificial intelligence, far from being a threat to retail marketing teams, is, in fact, an essential team player. The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors.