In our blog you will learn everything you need to know about Digital Asset Management (DAM) and the benefits for companies and organisations that use a DAM system to manage their data.In today's digital environment, digital assets such as images, videos, audio files and other media content are an essential part of many businesses and organisations. But how can you ensure that all these assets are well organised and easily accessible when you need them? This is where DAM systems come in. A DAM system is a software solution that helps you effectively manage, store and share your digital assets.On this page, we introduce the features of DAM systems, we address the benefits and challenges, and we share with you some proven best practices for implementing DAM systems. Read on to learn how to manage your digital assets in the best possible way!
Avoiding Common Holiday Campaign Pitfalls with DAM Solutions
Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.
Why inclusive marketing Isn’t just important – It’s essential
Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.
Joint Business Planning For Retailers: Then and Now
Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
Retailers and product manufacturers are natural allies. Both want to know what products customers are buying and why. Both want to leverage customer buying behavior to increase sales and profitability. Both want to fine-tune product messaging for effective marketing and advertising campaigns. Both possess vast amounts of relevant data. At first glance, aligning business goals would seem like second nature, but as with any other large-scale alliance, managing the details is complicated.
How PIM and DAM Impact the E-Commerce Customer Experience
The companies that make CX a focused priority can experience as much as an 80% increase in revenue. What’s more, the brands that put the customer experience at the core of what they do end up reporting profits that are 60% higher than the companies that don’t share this same level of focus on CX.
3 Ways To Elevate the Customer Experience With Engaging Offers
Deals and promotional offers are critical drivers of retail sales, especially among millennials. New ways exist to eliminate the guesswork in offer planning.
Reduce time to market in the manufacturing industry with DAM
Is a slow product development lifecycle getting in the way of your ability to corner the market? Time to Market (TTM) is a pivotal success factor in the manufacturing industry, particularly when developing new products.
The Top 10 DAM Best Practices: Organizing The Chaos
10 best DAM practises: Implementing a DAM system can help organize your business processes.
How to prevent 4 common errors in your product information
Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.
The 7 Most Important Practices for Managing Your Digital Assets
By many accounts, it can be difficult for teams to find what they need quickly and efficiently, even from within their organization. In fact, 26 percent of workers between the ages of 35 and 44 spend up to 5 hours each day looking for the data, assets, or information they need to do their job. Even with an intuitive digital asset management (DAM) system, finding the assets you need can be challenging without smart practices.
How Do You Know If You Need A DAM System?
There are many digital asset management systems available today.
To pick the right one, you must understand your pain points and your organization’s requirements.