In our blog you will learn everything you need to know about Digital Asset Management (DAM) and the benefits for companies and organisations that use a DAM system to manage their data.

In today's digital environment, digital assets such as images, videos, audio files and other media content are an essential part of many businesses and organisations. But how can you ensure that all these assets are well organised and easily accessible when you need them? This is where DAM systems come in. A DAM system is a software solution that helps you effectively manage, store and share your digital assets.

On this page, we introduce the features of DAM systems, we address the benefits and challenges, and we share with you some proven best practices for implementing DAM systems. Read on to learn how to manage your digital assets in the best possible way!

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5 Retail printing trends you can expect to see in 2024

Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.

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LAGO TANA Release

Improved interface, streamlined features and proven workflows: LAGO TANA – Explore a whole new version of LAGO!
With this release Comosoft enters a new era of LAGO versions – Beginning with the name Tana and a new LAGO logo. If you ever happened to have an encounter with a manta ray, our new logo mascot, you met one of the most calm and majestic animals on the planet. The version name Tana refers to the biggest lake in Ethiopia, which is the water mouth of the Blue Nile, and the surrounding prolific reserve.

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2024 Marketing predictions for retailers

As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions? Can they be utilised effectively – and ethically – for personalised marketing? How can our data work well with AI, eCommerce, or multichannel marketing?

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Putting AI To Work: How Retailers Can Find More “Diamonds In the Rough”

Last month, we discovered that artificial intelligence, far from being a threat to retail marketing teams, is, in fact, an essential team player. The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors.

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Why you absolutely need a digital catalog

Just like when a patron sits down to eat at a restaurant and expects to see some menu, your customers want to know what your brand has available for purchase. Diners at a restaurant want to read descriptions of what's on the menu, complete with ingredients and information like potential allergens and prices.

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Is your catalog ready for the 2023 holiday shopping season?

Consumer spending during the Holiday 2022 season shifted some, returning to more “typical” levels compared to the outsized holiday spending seen in 2020 and 2021, when consumers spent and shopped more – likely as a result of plans, trips, and others celebrations that were stifled by the COVID-19 pandemic.

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The data-driven world

With all the media noise about “big data” and artificial intelligence (AI), it’s easy to forget that data has been at the heart of retail success since well before the digital era.

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AI and Retail Marketing: Using data and AI to grow business exponentially

Without a doubt, Artificial Intelligence is the number one story of 2023, with breaking news and hyperbolic predictions popping up daily. Retailers and their partners are justifiably concerned. Retail marketing and advertising directors are asking what AI will mean for their current operations and the future of retail marketing in general.

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The Planning Paradox

Large, national retailers – and even smaller, regional ones – often must cope with several logistical and market challenges. One of these is the rapid proliferation of media channels. In each one, they must establish a good relationship with current and potential customers, preserving the retailer’s brand without sacrificing accuracy or time-to-market with each campaign.

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automation circulars

Retailers are automating their weekly circular production

The weekly circular has long been a staple marketing and advertising tool for grocery chains and other large retailers. To cope with the disruptions of digital media, retailers have experimented with various ways to cut costs, sometimes discontinuing the printed versions of circulars (especially as newspaper inserts) only to bring them back in other ways. Recently, a national grocery retailer paused the printed versions of their weekly ads but then brought them back as regular mailers, with targeted promotions and QR codes to take customers to sale items on the website.

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