Digital Asset Management

Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.

Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.

Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.

Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.

Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
Retailers and product manufacturers are natural allies. Both want to know what products customers are buying and why. Both want to leverage customer buying behavior to increase sales and profitability. Both want to fine-tune product messaging for effective marketing and advertising campaigns. Both possess vast amounts of relevant data. At first glance, aligning business goals would seem like second nature, but as with any other large-scale alliance, managing the details is complicated.

The companies that make CX a focused priority can experience as much as an 80% increase in revenue. What’s more, the brands that put the customer experience at the core of what they do end up reporting profits that are 60% higher than the companies that don’t share this same level of focus on CX.

Deals and promotional offers are critical drivers of retail sales, especially among millennials. New ways exist to eliminate the guesswork in offer planning.

Is a slow product development lifecycle getting in the way of your ability to corner the market? Time to Market (TTM) is a pivotal success factor in the manufacturing industry, particularly when developing new products.

10 best DAM practises: Implementing a DAM system can help organize your business processes.

Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.