Digital Asset Management

Last month, we discovered that artificial intelligence, far from being a threat to retail marketing teams, is, in fact, an essential team player. The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors.

Just like when a patron sits down to eat at a restaurant and expects to see some menu, your customers want to know what your brand has available for purchase. Diners at a restaurant want to read descriptions of what's on the menu, complete with ingredients and information like potential allergens and prices.

Consumer spending during the Holiday 2022 season shifted some, returning to more “typical” levels compared to the outsized holiday spending seen in 2020 and 2021, when consumers spent and shopped more – likely as a result of plans, trips, and others celebrations that were stifled by the COVID-19 pandemic.

With all the media noise about “big data” and artificial intelligence (AI), it’s easy to forget that data has been at the heart of retail success since well before the digital era.

Without a doubt, Artificial Intelligence is the number one story of 2023, with breaking news and hyperbolic predictions popping up daily. Retailers and their partners are justifiably concerned. Retail marketing and advertising directors are asking what AI will mean for their current operations and the future of retail marketing in general.

Large, national retailers – and even smaller, regional ones – often must cope with several logistical and market challenges. One of these is the rapid proliferation of media channels. In each one, they must establish a good relationship with current and potential customers, preserving the retailer’s brand without sacrificing accuracy or time-to-market with each campaign.

The weekly circular has long been a staple marketing and advertising tool for grocery chains and other large retailers. To cope with the disruptions of digital media, retailers have experimented with various ways to cut costs, sometimes discontinuing the printed versions of circulars (especially as newspaper inserts) only to bring them back in other ways. Recently, a national grocery retailer paused the printed versions of their weekly ads but then brought them back as regular mailers, with targeted promotions and QR codes to take customers to sale items on the website.

In information technology, the idea of a “single source of truth,” or SSOT, is a well-established practice. Simply put, in the context of databases, SSOT means that each piece of information is edited only in its leading system. It’s logical in theory but often difficult in practice.

Managing assets like photos, PDFs, and videos isn't as easy as it sounds when your organization requires multiple teams to collaborate on content creation and publishing. At its best, this collaboration needs to be optimized with software to ensure that their sales team, for example, always finds the latest version of a file, like a logo, at the right size and resolution. This is where Digital Asset Management comes in. So, what does this kind of tool do – and why does it matter? Here’s a look at what Digital Asset Management can do for you and your team.

These days, you cannot turn on the news or read a publication without seeing something scary and fascinating about Artificial Intelligence or AI. Nearly as often, you see ads by Amazon or IBM promoting cloud computing and “big data.” What you see or read far less often is a down-to-earth explanation of ordinary business data and how that data can make marketing a truly efficient process.