Digital Asset Management

These days, you cannot turn on the news or read a publication without seeing something scary and fascinating about Artificial Intelligence or AI. Nearly as often, you see ads by Amazon or IBM promoting cloud computing and “big data.” What you see or read far less often is a down-to-earth explanation of ordinary business data and how that data can make marketing a truly efficient process.

How secure is your DAM solution? Cybersecurity has never been more critical than it is now. So many organizations use cloud-based tools to do everything, from multichannel marketing to eCommerce platforms to resource planning, customer management, user experience, and more.
And cybercriminals are paying attention. So when evaluating solutions and choosing the right cloud-based DAM platform for your company, include cybersecurity in the conversation. Instead, discover what you need to know about protecting your assets from the rising threat of attack.

Currently, around 70 percent of organizations already have a digital transformation strategy or are in the process of creating one. Digital transformation is growing at unprecedented levels. Just how fast? In 2021, organizations spent $1.5 trillion on digital transformation globally. By the end of 2023, that figure is expected to climb to $6.8 trillion. With all this focus on digital transformation, more and more digital assets are created every day, and organizations are relying more on these assets than ever before – which means brands need a platform to manage it all.

Fit Small Business recently reported that in most companies, collaboration accounts for 85 percent of work time, and 9 in 10 workers believe that digital tools that foster collaboration processes are becoming increasingly important.

In any case, one advantage of digitization is that processes have become leaner and more accessible thanks to new tools and innovations. Of course, this does not only apply to marketing processes in the company, but here the apparently small processes among many, already generated a large amount of work. These processes include the management of assets needed in the creation of printed or digital marketing materials. In modern marketing, the time-consuming manual work has been reduced to a minimum, but at the same time the number of digital assets that had to be available for an entire branding grew disproportionately.

Digital Asset Management, or DAM, is nothing new. Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images. For example, a name that the original file creator typed in might have made perfect sense to them but might be obscure to others who needed to use it.

E-commerce is here to stay. No one can argue that we’re ever returning to a predominantly brick-and-mortar retail experience. Even before the pandemic supercharged the trend, ordering products and services online had become the norm for millions of shoppers. The real questions are: How does the e-commerce experience inform retail marketing and advertising strategy?

Retail chains continue to rely on printed and digital brochures when it comes to distributing their advertising budget, as these are still one of the most valuable and reliable ways to reach consumers.