Customer-Relationship-Management (CRM)

What is a Customer Relationship Management?

Customer Relationship Management means that organisations are completely focused on their customers and their relationship with them. In most cases, a software-based CRM system is used in the companies to manage them. Here, all data collected during the customer relationship is stored and used for the individualisation of marketing measures and in customer service. Targeted measures for different customer groups are intended to increase long-term customer satisfaction and cross-selling potentials.