What is database publishing?
Database publishing is a sub-discipline of print publishing, i.e. the automated production of printed advertising material. In this type of publishing, the print products are populated automatically via a plug-in directly from the connected database. In database publishing, article and price changes are automatically updated, and also shortly before printing, because every change to the entries in the database leads to automatic changes in the layout document.
Database publishing can be completely automated and, at the push of a button, a specific print product can be populated with data from the database, which is then printed directly. However, a more common application is partial automation, where data from the database is automatically inserted and updated in the layout and the layout process runs in parallel. This discipline of print publishing creates capacity in conjunction with a professionally integrated PIM and DAM system and reduces the frequency of errors in print production through automation.