In our blog you will learn everything you need to know about digital publishing.Digital brochures are becoming more and more important for consumers' offer research and purchase planning, especially in recent years, due to rapidly increasing mobile device usage and thus constant availability of information.We will provide you with some best practices and tips to ensure that your digital publications are successful and reach your target audience. Read on to learn more about the world of digital publishing!

Inclusive Marketing

Why inclusive marketing Isn’t just important – It’s essential

Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.

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Steigerung der Kundenzufriedenheit

3 Ways To Elevate the Customer Experience With Engaging Offers

Deals and promotional offers are critical drivers of retail sales, especially among millennials. New ways exist to eliminate the guesswork in offer planning.

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Marketing Strategy: combine digital and print

Combining Print and Digital Marketing in 2024

How and why you should combine print and digital marketing. Learn the secret of how to utilise the power of print advertising in this article.

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LAGO TANA Release

Improved interface, streamlined features and proven workflows: LAGO TANA – Explore a whole new version of LAGO!
With this release Comosoft enters a new era of LAGO versions – Beginning with the name Tana and a new LAGO logo. If you ever happened to have an encounter with a manta ray, our new logo mascot, you met one of the most calm and majestic animals on the planet. The version name Tana refers to the biggest lake in Ethiopia, which is the water mouth of the Blue Nile, and the surrounding prolific reserve.

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Grupper von Menschen versammelt um einen Schreibtisch. Eine Frau benutzt einen Laptop

Why you absolutely need a digital catalog

Just like when a patron sits down to eat at a restaurant and expects to see some menu, your customers want to know what your brand has available for purchase. Diners at a restaurant want to read descriptions of what's on the menu, complete with ingredients and information like potential allergens and prices.

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A smart PIM system: Your Black Friday & Cyber Monday survival tool

Black Friday and Cyber Monday (BFCM) are significant days in the retail world. And in this increasingly digital world, more and more shoppers are headed online to find gifts, hunt for bargains, and deck the halls.

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comosoft-pim-dam-digital-publishing-software

The biggest trends in Digital Publishing

Retail print catalogs are trendy right now – but so are their digital counterparts. In fact, it’s estimated that the global digital publishing market will grow more than 11 percent year-over-year from 2022 to 2023, climbing from $41.3 billion in 2022 to $45.9 billion in 2023. As a result, publishers are altering their distribution methods and expanding what’s possible. Trends like video covers, free-form navigation, web integration, native-style ads, mobile compatibility, and hidden depth of content are making more of what digital magazines can do. Here are the biggest trends happening now and next in the world of digital publishing.

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automation circulars

Retailers are automating their weekly circular production

The weekly circular has long been a staple marketing and advertising tool for grocery chains and other large retailers. To cope with the disruptions of digital media, retailers have experimented with various ways to cut costs, sometimes discontinuing the printed versions of circulars (especially as newspaper inserts) only to bring them back in other ways. Recently, a national grocery retailer paused the printed versions of their weekly ads but then brought them back as regular mailers, with targeted promotions and QR codes to take customers to sale items on the website.

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comosoft-lago-insiders-guide-new-marketing-production-efficiencies

The Insider’s Guide to new marketing production efficiencies

Retail marketing has never been as complex to manage as it is now. Creative services and production managers must cope with the daily demands of promotional campaigns covering multiple locations on various print and digital channels. All this leaves little time to innovate and swiftly respond to emergencies and ad hoc requests.

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