In our blog you will learn everything you need to know about digital publishing.Digital brochures are becoming more and more important for consumers' offer research and purchase planning, especially in recent years, due to rapidly increasing mobile device usage and thus constant availability of information.We will provide you with some best practices and tips to ensure that your digital publications are successful and reach your target audience. Read on to learn more about the world of digital publishing!

Collaboration Workflow

Enhancing Collaboration in Marketing Teams with DAM

Marketing and creative teams are under more pressure than ever. From managing a flood of campaigns across digital and print to coordinating with remote collaborators and external partners, the demand for speed and accuracy is relentless. In this environment,

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Data-Silos

Watch out for data silos: integration of PIM and DAM with ERP/CRM systems

In the increasingly digital world of commerce, smooth communication between systems is essential. However, many companies struggle with so-called data silos - isolated islands of information that lead to inconsistencies, inefficient processes and a poor customer experience. The solution? Read it now!

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AI for Retail Marketing

AI in Retail Marketing

In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.

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Building Customer Loyalty with Personalized Print Marketing

Building Customer Loyalty with Personalized Print Marketing

Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.

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AI Multichannel Success

Plan Smarter, Not Harder: How AI Drives Multichannel Success

Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.

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Trends To Watch Multichannel-Marketing, Personalmangel Multichannel System

Overcoming staff shortages with a multichannel system in 2025

Staff shortages are a hot and sensitive topic in any business, including retail. The downsizing of teams due to cost-cutting measures or lack of resources means that individual employees have to manage multiple jobs and tasks. A system with automated and collaborative workflows is therefore essential.

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Trends retail marketing 2025

What’s Next? A Bold Look at Retail Marketing in 2025

The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.

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Inclusive Marketing

Why inclusive marketing Isn’t just important – It’s essential

Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.

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Steigerung der Kundenzufriedenheit

3 Ways To Elevate the Customer Experience With Engaging Offers

Deals and promotional offers are critical drivers of retail sales, especially among millennials. New ways exist to eliminate the guesswork in offer planning.

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Marketing Strategy: combine digital and print

Combining Print and Digital Marketing in 2024

How and why you should combine print and digital marketing. Learn the secret of how to utilise the power of print advertising in this article.

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