30 years Comosoft Team LAGO

30th Anniversary Comosoft

Today, we proudly celebrate our 30th anniversary and look back on an exciting journey characterised by continuous growth, unwavering commitment and ground-breaking achievements. Since our foundation in 1994, we have become a pioneer in software development and our success is based on three core principles: Innovation, Quality and Customer Satisfaction.

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4 Ways Product Info Data Might Not Serve You or Customers

How to prevent 4 common errors in your product information

Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.

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Why Retail Brands Cant Ignore Digital Catalogs

Why Retail Brands Can’t Ignore Digital Catalogs in 2024

Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.

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Comosoft-Retail-Success-Digital-Transformation

Unlocking Retail Success Through Digital Transformation

For retailers, the right digital solution doesn't necessarily have to be ground-breaking. It should grow with the business and focus on performance, accuracy and efficiency. Marketers know the challenges that multichannel digital behaviour brings. They know they must remain flexible to meet customer needs and find new ways to succeed in today's changing markets. Having the right data is key. However, they need to learn how to develop and scale their organisation's most effective response without breaking their budget.

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Interview-Comosoft-Hypertrade

Inside the Hypertrade & Comosoft Strategic Alliance: A Blueprint for Retail Excellence

In this interview, Frederic Etienbled and Peter Jozefiak talk about the partnership between Hypertrade and Comosoft, which offers a seamless integration of retail and multichannel marketing solutions that enable retailers to effectively tackle a wide range of challenges. Through continuous innovation, the partnership equips retailers with the tools to adapt and excel in a dynamic market environment.

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Comosoft-7-Most-Important-Practices-Managing-Digital-Assets

The 7 Most Important Practices for Managing Your Digital Assets

By many accounts, it can be difficult for teams to find what they need quickly and efficiently, even from within their organization. In fact, 26 percent of workers between the ages of 35 and 44 spend up to 5 hours each day looking for the data, assets, or information they need to do their job. Even with an intuitive digital asset management (DAM) system, finding the assets you need can be challenging without smart practices.

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Trends to Watch: What’s Next in Multichannel Marketing

Trends to Watch: What’s Next in Multichannel Marketing

What’s Next in Multichannel Marketing? Companies that employ multichannel marketing approaches benefit significantly from these strategies. Why is this? It’s because that’s how today’s consumers shop. In fact, 95% of modern consumers use 3+ channels to make decisions before purchasing. Brands that employ a multichannel strategy to meet these consumers across platforms and channels experience a 3x higher level of effectiveness in their marketing strategies.

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How Do You Know If You Need DAM System

How Do You Know If You Need A DAM System?

There are many digital asset management systems available today.
To pick the right one, you must understand your pain points and your organization’s requirements.

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New ideas for successful business and financial stability

4 Ways to Improve the Retail Customer Experience

To make the customer experience central to their marketing strategy, retailers must thrive in offline (print) and online digital channels. The retail customer experience is not an easily definable event – or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts.

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Business meeting

3 Reasons why brand consistency is essential & how DAM helps

Here’s the exciting thing about brand consistency: It pays off. In fact, it can increase revenue anywhere between 10 and 20 percent. Brand consistency is about providing your customers with the same experience and impression of who you are as a company when they interact with you, no matter the marketing avenue or communication channel.

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