Uncategorized

Image copyright infringements can be expensive for companies - both financially and in terms of brand reputation. Whether stock photos, photographer images or AI-generated content: The management of usage rights is complex. A digital asset management system (DAM) with sophisticated role and rights management offers the ideal solution to minimise risks and optimise processes.

Sustainability is no longer a buzzword—it’s a business imperative. Companies across industries prioritize eco-friendly initiatives to meet consumer expectations, drive efficiency, and reduce costs.

Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.

Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.

Staff shortages are a hot and sensitive topic in any business, including retail. The downsizing of teams due to cost-cutting measures or lack of resources means that individual employees have to manage multiple jobs and tasks. A system with automated and collaborative workflows is therefore essential.

In a digital world dominated by online advertising, printed advertising media such as leaflets and brochures often seem to take a back seat. In the food industry, more and more retailers are moving away from the traditional weekly leaflet that many customers value.

A high returns rate in e-commerce worries every retailer after a high-turnover Christmas season. A PIM system can help.

Ideally, Single Source Of Truth is a practice in which each data element is stored and processed in only one place.

For grocery stores, managing product data is a complex challenge.

Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.