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Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.

Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.

For retailers, the right digital solution doesn't necessarily have to be ground-breaking. It should grow with the business and focus on performance, accuracy and efficiency. Marketers know the challenges that multichannel digital behaviour brings. They know they must remain flexible to meet customer needs and find new ways to succeed in today's changing markets. Having the right data is key. However, they need to learn how to develop and scale their organisation's most effective response without breaking their budget.

In this interview, Frederic Etienbled and Peter Jozefiak talk about the partnership between Hypertrade and Comosoft, which offers a seamless integration of retail and multichannel marketing solutions that enable retailers to effectively tackle a wide range of challenges. Through continuous innovation, the partnership equips retailers with the tools to adapt and excel in a dynamic market environment.

By many accounts, it can be difficult for teams to find what they need quickly and efficiently, even from within their organization. In fact, 26 percent of workers between the ages of 35 and 44 spend up to 5 hours each day looking for the data, assets, or information they need to do their job. Even with an intuitive digital asset management (DAM) system, finding the assets you need can be challenging without smart practices.

What’s Next in Multichannel Marketing? Companies that employ multichannel marketing approaches benefit significantly from these strategies. Why is this? It’s because that’s how today’s consumers shop. In fact, 95% of modern consumers use 3+ channels to make decisions before purchasing. Brands that employ a multichannel strategy to meet these consumers across platforms and channels experience a 3x higher level of effectiveness in their marketing strategies.

There are many digital asset management systems available today.
To pick the right one, you must understand your pain points and your organization’s requirements.

To make the customer experience central to their marketing strategy, retailers must thrive in offline (print) and online digital channels. The retail customer experience is not an easily definable event – or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts.

Here’s the exciting thing about brand consistency: It pays off. In fact, it can increase revenue anywhere between 10 and 20 percent. Brand consistency is about providing your customers with the same experience and impression of who you are as a company when they interact with you, no matter the marketing avenue or communication channel.