Food Retailers

Image copyright infringements can be expensive for companies - both financially and in terms of brand reputation. Whether stock photos, photographer images or AI-generated content: The management of usage rights is complex. A digital asset management system (DAM) with sophisticated role and rights management offers the ideal solution to minimise risks and optimise processes.

In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.

For grocery stores, managing product data is a complex challenge.

Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.

Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.

Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.

Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.

In this interview, Frederic Etienbled and Peter Jozefiak talk about the partnership between Hypertrade and Comosoft, which offers a seamless integration of retail and multichannel marketing solutions that enable retailers to effectively tackle a wide range of challenges. Through continuous innovation, the partnership equips retailers with the tools to adapt and excel in a dynamic market environment.

To make the customer experience central to their marketing strategy, retailers must thrive in offline (print) and online digital channels. The retail customer experience is not an easily definable event – or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts.

E-commerce brands need a way to manage consistent, high-quality product information across print and digital channels. PIM systems can provide that single source of truth. Digital e-commerce (conducting business via the Internet) is nothing new. The first such transaction involved the sale of cannabis via ARPANET in the early 1970s. But ever since the recovery from the dot-com bust of the early 2000s, and especially since the emergence of smartphones, buying online is the new normal.