In the digital age, food retail customers expect a seamless shopping experience across all channels. To meet these demands, companies need to optimise their product information (PIM), digital assets (DAM) and multichannel strategies. This blog category provides valuable information and practical tips on these topics.
How PIM Is Revolutionizing Grocery Store Marketing
9. December 2024
For grocery stores, managing product data is a complex challenge.
Avoiding Common Holiday Campaign Pitfalls with DAM Solutions
4. November 2024
Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.
Why inclusive marketing Isn’t just important – It’s essential
18. October 2024
Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.
How to prevent 4 common errors in your product information
10. June 2024
Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.
Why Retail Brands Can’t Ignore Digital Catalogs in 2024
30. May 2024
Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.
Inside the Hypertrade & Comosoft Strategic Alliance: A Blueprint for Retail Excellence
3. May 2024
In this interview, Frederic Etienbled and Peter Jozefiak talk about the partnership between Hypertrade and Comosoft, which offers a seamless integration of retail and multichannel marketing solutions that enable retailers to effectively tackle a wide range of challenges. Through continuous innovation, the partnership equips retailers with the tools to adapt and excel in a dynamic market environment.
4 Ways to Improve the Retail Customer Experience
19. March 2024
To make the customer experience central to their marketing strategy, retailers must thrive in offline (print) and online digital channels. The retail customer experience is not an easily definable event – or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts.
The Top 6 Benefits of PIM for E-commerce Retailers in 2024
5. February 2024
E-commerce brands need a way to manage consistent, high-quality product information across print and digital channels. PIM systems can provide that single source of truth. Digital e-commerce (conducting business via the Internet) is nothing new. The first such transaction involved the sale of cannabis via ARPANET in the early 1970s. But ever since the recovery from the dot-com bust of the early 2000s, and especially since the emergence of smartphones, buying online is the new normal.
2024 Marketing predictions for retailers
21. December 2023
As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions? Can they be utilised effectively – and ethically – for personalised marketing? How can our data work well with AI, eCommerce, or multichannel marketing?
Putting AI To Work: How Retailers Can Find More “Diamonds In the Rough”
30. November 2023
Last month, we discovered that artificial intelligence, far from being a threat to retail marketing teams, is, in fact, an essential team player. The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors.