PIM, DAM and multichannel: The digital transformation for all sectors. In the digital age, customers expect a seamless shopping experience across all channels. This applies to food retailers (LEH) and DIY stores as well as agencies and mail order companies. To meet these demands, companies in all sectors need to optimise their product information (PIM), digital assets (DAM) and multichannel strategies. This blog category provides valuable information and practical tips on these topics.

Stolpersteine bei Weihnachtskampagnen vermeiden

Avoiding Common Holiday Campaign Pitfalls with DAM Solutions

Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.

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Inclusive Marketing

Why inclusive marketing Isn’t just important – It’s essential

Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.

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Joint Business Planning

Joint Business Planning For Retailers: Then and Now

Historically, joint business planning requires significant investments in research and collaboration. Smart data strategies and AI are changing that equation forever.
Retailers and product manufacturers are natural allies. Both want to know what products customers are buying and why. Both want to leverage customer buying behavior to increase sales and profitability. Both want to fine-tune product messaging for effective marketing and advertising campaigns. Both possess vast amounts of relevant data. At first glance, aligning business goals would seem like second nature, but as with any other large-scale alliance, managing the details is complicated.

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Kundenerlebnis im E-Commerce

How PIM and DAM Impact the E-Commerce Customer Experience

The companies that make CX a focused priority can experience as much as an 80% increase in revenue. What’s more, the brands that put the customer experience at the core of what they do end up reporting profits that are 60% higher than the companies that don’t share this same level of focus on CX.

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LAGO DAM verkürzt Time to Market in der Industrie Branche

Reduce time to market in the manufacturing industry with DAM

Is a slow product development lifecycle getting in the way of your ability to corner the market? Time to Market (TTM) is a pivotal success factor in the manufacturing industry, particularly when developing new products.

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4 Ways Product Info Data Might Not Serve You or Customers

How to prevent 4 common errors in your product information

Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.

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Why Retail Brands Cant Ignore Digital Catalogs

Why Retail Brands Can’t Ignore Digital Catalogs in 2024

Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.

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Interview-Comosoft-Hypertrade

Inside the Hypertrade & Comosoft Strategic Alliance: A Blueprint for Retail Excellence

In this interview, Frederic Etienbled and Peter Jozefiak talk about the partnership between Hypertrade and Comosoft, which offers a seamless integration of retail and multichannel marketing solutions that enable retailers to effectively tackle a wide range of challenges. Through continuous innovation, the partnership equips retailers with the tools to adapt and excel in a dynamic market environment.

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New ideas for successful business and financial stability

4 Ways to Improve the Retail Customer Experience

To make the customer experience central to their marketing strategy, retailers must thrive in offline (print) and online digital channels. The retail customer experience is not an easily definable event – or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts.

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Eine Gruppe von Menschen sitzt zusammen in einen hellen und modernen Meetingraum

The Top 6 Benefits of PIM for E-commerce Retailers in 2024

E-commerce brands need a way to manage consistent, high-quality product information across print and digital channels. PIM systems can provide that single source of truth. Digital e-commerce (conducting business via the Internet) is nothing new. The first such transaction involved the sale of cannabis via ARPANET in the early 1970s. But ever since the recovery from the dot-com bust of the early 2000s, and especially since the emergence of smartphones, buying online is the new normal.

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