One-to-One-Communication

Deals and promotional offers are critical drivers of retail sales, especially among millennials. New ways exist to eliminate the guesswork in offer planning.

How and why you should combine print and digital marketing. Learn the secret of how to utilise the power of print advertising in this article.

Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.

To make the customer experience central to their marketing strategy, retailers must thrive in offline (print) and online digital channels. The retail customer experience is not an easily definable event – or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts.

Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.

Improved interface, streamlined features and proven workflows: LAGO TANA – Explore a whole new version of LAGO!
With this release Comosoft enters a new era of LAGO versions – Beginning with the name Tana and a new LAGO logo. If you ever happened to have an encounter with a manta ray, our new logo mascot, you met one of the most calm and majestic animals on the planet. The version name Tana refers to the biggest lake in Ethiopia, which is the water mouth of the Blue Nile, and the surrounding prolific reserve.

Last month, we discovered that artificial intelligence, far from being a threat to retail marketing teams, is, in fact, an essential team player. The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors.

A mere eleven months ago, OpenAI launched the public version of its AI-based, large language model, ChatGPT. In that short time, the noise surrounding AI has dominated the media, boardroom conversations, and almost every social gathering on the planet. Retail advertising and marketing directors everywhere are inundated with questions. “What are we doing about artificial intelligence – and how will we survive without it?”

Just like when a patron sits down to eat at a restaurant and expects to see some menu, your customers want to know what your brand has available for purchase. Diners at a restaurant want to read descriptions of what's on the menu, complete with ingredients and information like potential allergens and prices.

Email marketing is one of the most popular ways brands connect with their target audiences – far more so than traditional mail or almost any other marketing channel. But when the average person sends and receives around 121 emails daily, inspiring recipients to open up can be challenging. You can craft witty, motivating email copy and introduce it all with a catchy subject line, but these aren’t the only ways to boost email engagement. After all, it’s not just the assets in your email marketing that matters. Here are a few strategies to connect with your audience via email beyond just what’s on the page.