Learn everything you need to know about one-to-one communication in our blog.In a world where customers increasingly expect personalised and relevant experiences, one-to-one communication has become an indispensable strategy to build a strong relationship with your customers. One-to-one communication is the process of communicating with your customers on an individual level and responding to their needs and wants. The goal is to create a personalised experience that increases customer loyalty and drives purchase intent.In our blog, we will give you a comprehensive overview of one-to-one communication, including the different tools and technologies you can use to create personalised experiences. We will also share proven best practices and strategies to ensure your one-to-one communication is successful and you achieve your business goals. Read on to learn how One-to-One communication can help you build a deeper relationship with your customers.
Avoiding Common Holiday Campaign Pitfalls with DAM Solutions
Digital Asset Management (DAM) offers marketing managers and advertising experts a solution to avoid critical pitfalls.
Why inclusive marketing Isn’t just important – It’s essential
Today, consumer expectations are changing rapidly, and inclusive marketing is no longer optional—it’s essential. Let’s explore why embracing inclusivity in age, appearance, ethnicity, gender identity, language, socio-economic status, and physical/mental ability is critical to engaging with a broader and more diverse audience.
3 Ways To Elevate the Customer Experience With Engaging Offers
Deals and promotional offers are critical drivers of retail sales, especially among millennials. New ways exist to eliminate the guesswork in offer planning.
Combining Print and Digital Marketing in 2024
How and why you should combine print and digital marketing. Learn the secret of how to utilise the power of print advertising in this article.
Why Retail Brands Can’t Ignore Digital Catalogs in 2024
Print catalogs are still essential, but the retail world has fully transitioned to the digital age. Brands cannot afford to ignore the benefits of well-planned, integrated digital catalogs.
4 Ways to Improve the Retail Customer Experience
To make the customer experience central to their marketing strategy, retailers must thrive in offline (print) and online digital channels. The retail customer experience is not an easily definable event – or even a series of events. It’s a complex relationship, not a checklist of dos and don’ts.
5 Retail printing trends you can expect to see in 2024
Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.
LAGO TANA Release
Improved interface, streamlined features and proven workflows: LAGO TANA – Explore a whole new version of LAGO!
With this release Comosoft enters a new era of LAGO versions – Beginning with the name Tana and a new LAGO logo. If you ever happened to have an encounter with a manta ray, our new logo mascot, you met one of the most calm and majestic animals on the planet. The version name Tana refers to the biggest lake in Ethiopia, which is the water mouth of the Blue Nile, and the surrounding prolific reserve.
Putting AI To Work: How Retailers Can Find More “Diamonds In the Rough”
Last month, we discovered that artificial intelligence, far from being a threat to retail marketing teams, is, in fact, an essential team player. The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors.
Can AI help retail?
A mere eleven months ago, OpenAI launched the public version of its AI-based, large language model, ChatGPT. In that short time, the noise surrounding AI has dominated the media, boardroom conversations, and almost every social gathering on the planet. Retail advertising and marketing directors everywhere are inundated with questions. “What are we doing about artificial intelligence – and how will we survive without it?”