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In any case, one advantage of digitization is that processes have become leaner and more accessible thanks to new tools and innovations. Of course, this does not only apply to marketing processes in the company, but here the apparently small processes among many, already generated a large amount of work. These processes include the management of assets needed in the creation of printed or digital marketing materials. In modern marketing, the time-consuming manual work has been reduced to a minimum, but at the same time the number of digital assets that had to be available for an entire branding grew disproportionately.

Yes, it's that time again. Marketers and experts are predicting the next big trends in marketing and how we can use the latest technology to improve communication with existing and potential customers. Reading the articles and posts, one central theme of these predictions becomes clear: data. The future of marketing, they say, is all about artificial intelligence (AI), machine learning and Big Data. Many posts also talk about voice search, mobile geolocation and it's all about the data we need to power augmented reality or even virtual reality.

Personalised marketing, today also known as "one-to-one" marketing, is as old as the typical corner shops of our childhood. There, the needs and life stories of the customers were known down to the smallest detail – there, even the assortment was geared to the individual customer. The relationship between the corner shop owner and his customers had to function on so many interpersonal levels, only one of which was the business relationship. For the local brick-and-mortar store, such a relationship-based approach was perfect. It still is. But the reality of modern retail is different.

If you want to make smart, worthwhile improvements to your retail marketing strategy in 2023, it will be essential for you to make friends with digital technology. Consumers are adopting new ways to use digital communication, remote services, and mobile technology at unprecedented levels. Also, according to a McKinsey study, the retail industry is leading the way in helping them do it. So, let’s look at seven of the most important retail marketing trends for 2023.

As every InDesign user is aware, it takes a lot of effort to produce high-quality advertising pieces. It’s partly about the tools we use. Since its introduction over twenty-two years ago, Adobe has made its flagship page layout application more powerful. Even with InDesign’s built-in potential for automation, not every design team can keep up with the ever-increasing demands of high-volume production.

With all the chatter about the importance of social media marketing, it’s easy to wonder whether email marketing is still relevant. The answer is an unequivocal “yes.” In fact, email marketing is one of the most versatile tools when it comes to growing your business and engaging, retaining, and converting leads into customers.

Globalization leads to a clash of very different people, points of view, realities of life and identities. In addition, broad global networking has made digital marketing and advertising accessible to more and more people and part of everyday life. Digital marketing and its tools offer companies the great opportunity to bring more diversity into their marketing campaigns. For a long time, mass media only reached very broad target groups, which can now be differentiated much more clearly and diversely in digital marketing in order to reach specific subgroups of society. As a result, digital marketing and advertising broadened their appeal to include more people than ever before.

Digital Asset Management, or DAM, is nothing new. Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images. For example, a name that the original file creator typed in might have made perfect sense to them but might be obscure to others who needed to use it.

E-commerce is here to stay. No one can argue that we’re ever returning to a predominantly brick-and-mortar retail experience. Even before the pandemic supercharged the trend, ordering products and services online had become the norm for millions of shoppers. The real questions are: How does the e-commerce experience inform retail marketing and advertising strategy?