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Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.

The holiday season is a time for marketing agency owners to take stock and plan for the future. As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!

A small business can usually get by with a simple database or two. For example, tracking the details of a hundred or even a few thousand individual products is possible with a basic Product Information System or PIM. Similarly, the images and descriptions of a small number of products can usually be sorted and stored in a straightforward Digital Asset Management or DAM system.

Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs

Ever since the iconic Sears Big Book catalog – and more recently, the IKEA catalog – stopped publication, it may seem like print catalogs are no longer relevant or effective in marketing to today’s retail consumers. We would argue, however, that they are making a comeback and may be more important than ever.

Automation has been a fact of life since before the Industrial Revolution and self-regulating steam engines, water mills, and looms. Having one machine that could do the work of many workers was the eighteenth-century industrialist’s dream and the manual laborer’s worst nightmare. Fast forward to today. Robots and high-speed assembly lines are the rule, not the exception.

Join the final episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE I: 08. April – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
The proofing process within a leaflet production is more than just asking for different page background or price adjustments. During the final days before pages are sent off to the printer, pretty much anything can happen.

Join the second episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE II: 25. March – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
The handover of information related to the planning of a circular from category management to marketing or external design agencies is a crucial step within the production process. Lack of information or mistakes can result in delays and/or higher costs down the road.

Join the first episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE I: 11. March – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
Everything starts with the proper planning! A circular production process is no different. The category management plays the key role in assortment and product selection as well as assigning both to the individual pages of a leaflet.

Some technology businesses are hard to classify. With its multi-faceted LAGO product, Comosoft embraces DAM, PIM, personalized marketing, publishing automation, and many other, interrelated technologies – in a way that defies easy categorization. The 2020 Summer Olympics were both a casualty of the pandemic and, like many other traditions, a symbol of hope – assuming their 2021 reboot goes as planned. This time, there will be over 330 events in fifty sports disciplines, from aquatics through wrestling and everything in between.