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Adobe InDesign is undoubtedly the luxury SUV among layout programmes. First released over twenty-three years ago, Adobe's "Project K2" replaced PageMaker and eventually displaced the then reigning champion QuarkXPress. Today, Adobe InDesign can do practically everything a designer's heart desires, and thus much more than just design print pages.

These database systems are nothing new in Retail Marketing. DAM has been around for thirty years. However, early systems were complicated and were usually stored on local network servers. Present-day, most DAM systems reside in the cloud or are heading there but pose no fewer challenges for the creative directors.

When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want. To keep up with the competition and meet customer demands, retailers must provide an online shopping option that is easy to use and integrates well with their in-store offerings. Businesses can improve customer loyalty and drive sales growth by delivering on this multichannel promise.

Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.

The holiday season is a time for marketing agency owners to take stock and plan for the future. As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!

A small business can usually get by with a simple database or two. For example, tracking the details of a hundred or even a few thousand individual products is possible with a basic Product Information System or PIM. Similarly, the images and descriptions of a small number of products can usually be sorted and stored in a straightforward Digital Asset Management or DAM system.

Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs

Ever since the iconic Sears Big Book catalog – and more recently, the IKEA catalog – stopped publication, it may seem like print catalogs are no longer relevant or effective in marketing to today’s retail consumers. We would argue, however, that they are making a comeback and may be more important than ever.

Automation has been a fact of life since before the Industrial Revolution and self-regulating steam engines, water mills, and looms. Having one machine that could do the work of many workers was the eighteenth-century industrialist’s dream and the manual laborer’s worst nightmare. Fast forward to today. Robots and high-speed assembly lines are the rule, not the exception.

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The proofing process within a leaflet production is more than just asking for different page background or price adjustments. During the final days before pages are sent off to the printer, pretty much anything can happen.