In our blog you will learn everything you need to know about Digital Asset Management (DAM) and the benefits for companies and organisations that use a DAM system to manage their data.In today's digital environment, digital assets such as images, videos, audio files and other media content are an essential part of many businesses and organisations. But how can you ensure that all these assets are well organised and easily accessible when you need them? This is where DAM systems come in. A DAM system is a software solution that helps you effectively manage, store and share your digital assets.On this page, we introduce the features of DAM systems, we address the benefits and challenges, and we share with you some proven best practices for implementing DAM systems. Read on to learn how to manage your digital assets in the best possible way!
AI in marketing processes
Marketing departments today are under paradoxical pressure: campaigns must become faster, more personalised and, at the same time, more compliant with regulations. While the number of channels is growing, the time available for planning and coordination is decreasing.
Print marketing trends in retail for 2026
Those who claim that the power of print media is waning need only look at the figures to see how far this is from the truth. According to reports, print media is one of the most trusted media channels among consumers, who trust newspapers and magazines more than any other type of advertising when making purchasing decisions. In fact, 82 per cent of Americans rely on newspaper and magazine advertising as a reliable source.
Data quality in retail: Why structured product data drives sales, efficiency and brand trust
Why data quality in retail is more than just master data: How PIM & DAM sustainably improve print processes, efficiency and brand trust.
Analysing Media Performance – Why DAM is indispensable for modern marketing
Whether it's reels, TikToks, stories or interactive videos – marketing has changed radically in recent years. Attention has become the hardest currency to come by. Those who win it sell. Those who lose it disappear.
DAM as an intelligent cost-saving solution: Avoid unnecessary expenditure on media files
In many companies, hidden costs arise year after year due to inefficient media management – duplicate files, outdated versions, missing access rights or licence violations.
How an integrated PIM & DAM system makes your omnichannel strategy more profitable
Learn how an integrated PIM & DAM system reduces costs, increases efficiency, and measurably improves the ROI of your omnichannel strategy—including a self-test.
Challenges of the Christmas campaign in retail
For many retailers, the Christmas season is the busiest but also the most stressful time of the year. In just a few weeks, marketing, logistics, and sales must work together perfectly. Even small mistakes can lead to lost sales, delivery problems, or dissatisfied customers.
How PIM and DAM ensure consistency in global campaigns
Global marketing campaigns rarely fail due to a lack of ideas – they fail due to a lack of consistency. Fragmented systems, contradictory messages and outdated content make international brand identities appear fragile. What appears to be an operational problem at its core is in fact a strategic threat.
AI in Retail Marketing
In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.
More volume and full campaign control: PIM and DAM as the engine for multinational, version-rich campaigns
The modern marketing and sales cosmos is no longer a linear process - it is a highly complex network of channels, markets, formats, languages and partners. Companies that manage campaigns today are not only struggling with increasing volumes of content, but also with a rapid increase in versions that need to be planned, produced, checked and played out simultaneously.