Print publishing is all about the automated creation of print products, such as weekly brochures, flyers, catalogues, advertising supplements, but also, for example, point-of-sale advertising material for retailers. Due to long production times, the cooperation of the teams involved must function smoothly at each production step, but above all before the print delivery. In order to guarantee up-to-dateness, article data in print publishing often have to be brought up to date again shortly before printing. This is where the company incurs expenses in terms of resources and sources of error which must be avoided.

LAGO merges the product and image data from its own PIM and DAM system in the production of advertising material and makes it available seamlessly in Adobe InDesign for further design. With our self-developed InDesign print plug-in, we are an absolute pioneer in database publishing. Due to the direct link to the product and image database, we offer your creative team enormous flexibility and a free hand in the design of your print advertising media, as well as security in the correctness of the data. Thanks to dynamic placeholder technology and bi-directional communication, you update information whenever necessary, regardless of the production stage of the print project. This possibility of updating can be a clear competitive advantage, especially in industries with intense price competition – weekly brochures can be updated to the very last status shortly before printing. The LAGO workflows enable you to start production long before all the information is available. In this way, you can plan your projects centrally and are optimally supported in the automated creation of print products.