Print Publishing: From automated production of flyers and weekly brochures to the creation of point-of-sale advertising material at the push of a button

Print publishing is all about the automated creation of print products, such as weekly brochures, flyers, catalogues, advertising supplements, but also, for example, point-of-sale advertising material for retailers. Due to long production times, the cooperation of the teams involved must function smoothly at each production step, but above all before the print delivery. In order to guarantee up-to-dateness, article data in print publishing often have to be brought up to date again shortly before printing. This is where the company incurs expenses in terms of resources and sources of error which must be avoided.
LAGO merges the product and image data from its own PIM and DAM system in the production of advertising material and makes it available seamlessly in Adobe InDesign for further design. With our self-developed InDesign print plug-in, we are an absolute pioneer in database publishing. Due to the direct link to the product and image database, we offer your creative team enormous flexibility and a free hand in the design of your print advertising media, as well as security in the correctness of the data. Thanks to dynamic placeholder technology and bi-directional communication, you update information whenever necessary, regardless of the production stage of the print project. This possibility of updating can be a clear competitive advantage, especially in industries with intense price competition – weekly brochures can be updated to the very last status shortly before printing. The LAGO workflows enable you to start production long before all the information is available. In this way, you can plan your projects centrally and are optimally supported in the automated creation of print products.
How can a software like LAGO help you with automated print production?
  • fast data allocation by linking the product database with Adobe InDesign
  • Live, bi-directional link to PIM and DAM systems from the InDesign page (automatic updates)
  • Dynamic placeholders (page planning)
  • Planning and evaluation tools (including business and marketing data)
  • Automated, template-based page creation
  • Import pre-designed “blocks” of product-specific content
  • Automatic generation of complex tables
  • Version management
  • Batch printing and automated export of pages and media to print service providers
LAGO InDesign Plugin - Product data and imagesare seamlessly integrated with Adobe InDesign

The Versioning Dilemma

LAGO also gives print production departments the ability to create multiple versions of a catalog or flyer—easily and cost-effectively. Products specific to a particular region or demographic can be placed automatically in a standard InDesign layout, giving the catalog or flyer professional the ability to design once but repurpose multiple times—to meet the company’s marketing needs.

campaign

Contact us for a live demo!

Interested in how to reduce the effort and time spent on marketing production? See how we can help!



    * Mandatory fields

    Your data from the contact form will be collected and processed to answer your inquiry. You can find detailed information on the handling of user data in our privacy policy.


    We rely heavily on LAGO from Comosoft for an extremely efficient page creation process. With the seamless integration between soft proofing and production workflow, LAGO’s user interface simply has an advantage over all other providers. We particularly appreciate the configurability, which allows us to tailor everything to our needs. Our customers in the retail industry are constantly expecting greater efficiency – with LAGO, we can deliver it.

    Director of Advertising Technologies, PureRed

    Case Study: PureRED
    PureRED

    Learn more about Print Publishing in our blog

    Stay up to date with us and read more about Print Publishing. Find out how a Print Publishing can simplify your internal processes and help your marketing team work more efficiently.

    Comosoft LAGO Digital Asset Management DAM system retail growth

    How retailers are gearing up for growth with a DAM system

    These database systems are nothing new in Retail Marketing. DAM has been around for thirty years. However, early systems were complicated and were usually stored on local network servers. Present-day, most DAM systems reside in the cloud or are heading there but pose no fewer challenges for the creative directors.

    Read More


    multichannel-shopping-grocery-retail-comosoft-lago-pim-dam-systems

    Bring Multichannel Shopping Experience to Grocery Retail

    When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want. To keep up with the competition and meet customer demands, retailers must provide an online shopping option that is easy to use and integrates well with their in-store offerings. Businesses can improve customer loyalty and drive sales growth by delivering on this multichannel promise.

    Read More


    marketing-trends-2022-print-software

    2022 Marketing Trends: Why print marketing is making a comeback

    Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.

    Read More