As every InDesign user is aware, it takes a lot of effort to produce high-quality advertising pieces. It’s partly about the tools we use. Since its introduction over twenty-two years ago, Adobe has made its flagship page layout application more powerful. Even with InDesign’s built-in potential for automation, not every design team can keep up with the ever-increasing demands of high-volume production.

In a previous article we highlighted four ways in which Comosoft LAGO integrates with Adobe InDesign and virtually any product information management (PIM) or digital asset management (DAM) system. For retail catalogues, this integration means huge savings on the production side. In this article, however, we focus more on the "front end" of the process - the cost of planning and managing these complex but effective marketing tools.

Once upon a time, value-conscious consumers eagerly open their Sunday newspapers, searching for the ubiquitous print circulars with weekly retail deals. Those coupons and specials helped inform their decisions regarding where and when to shop and what products to purchase. With today’s rising inflation, consumers seek ways to make every dollar count by taking advantage of special values and promotions, and retailers offer more coupons to keep their prices competitive.