In our blog you will learn everything you need to know about product information management (PIM) systems and the benefits for companies and organisations that use a system to manage their data. PIM systems have become an indispensable tool for managing and distributing information about their marketed products. In a digitised and increasingly complex business world, it is essential for companies to manage their product information centrally and efficiently to ensure that their customers always receive accurate and up-to-date information.On this page, we look at the different aspects of PIM systems, their benefits and the challenges companies face when implementing them. We also look at specific industries that can benefit greatly from PIM systems and how these systems can contribute to a company's success.
Lack of multilingualism in product data – and how PIM contributes to internationalisation
Companies often lack multilingualism. The result: bumpy customer experiences, missed conversion opportunities and considerable extra work for marketing and sales teams.
How PIM and DAM ensure consistency in global campaigns
Global marketing campaigns rarely fail due to a lack of ideas – they fail due to a lack of consistency. Fragmented systems, contradictory messages and outdated content make international brand identities appear fragile. What appears to be an operational problem at its core is in fact a strategic threat.
AI in Retail Marketing
In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.
More volume and full campaign control: PIM and DAM as the engine for multinational, version-rich campaigns
The modern marketing and sales cosmos is no longer a linear process - it is a highly complex network of channels, markets, formats, languages and partners. Companies that manage campaigns today are not only struggling with increasing volumes of content, but also with a rapid increase in versions that need to be planned, produced, checked and played out simultaneously.
How LAGO PIM and DAM help you create a seamless customer experience
In information technology, the idea of a “single source of truth,” or SSOT, is a well-established practice. Simply put, in the context of databases, SSOT means that each piece of information is edited only in its leading system. It’s logical in theory but often difficult in practice.
Integrating the workflow not only increases efficiency, but also turns data, stock levels and campaigns into a powerful, cross-channel sales strategy.
In the age of customer centricity and omnichannel retailing, marketing and inventory management in retail need to work together more closely than ever. And yet there is often a considerable gap between these two central areas: While marketing plans creative campaigns, inventory is orientated towards day-to-day operations. The result: a lack of synchronisation, inefficient processes - and disappointed customers.
Successful Christmas sales: how retailers can score points with an omnichannel strategy and AI technology
Christmas sales are the most important phase of the year for many retailers. Often 30-50% of annual sales are generated in just a few weeks. However, the increasing complexity in retail - both online and offline - also increases the challenges. If you want to shine in the Christmas season, you need more than just festive shop windows: a well thought-out omnichannel strategy, integrated tools and smart technologies such as predictive AI are the key to success.
Fixing incorrect product information in e-commerce: How PIM, DAM and AI work together to ensure data consistency
Find out how PIM, DAM and AI systems eliminate incorrect product information in e-commerce and ensure consistent, automated and cross-channel data quality.
Watch out for data silos: integration of PIM and DAM with ERP/CRM systems
In the increasingly digital world of commerce, smooth communication between systems is essential. However, many companies struggle with so-called data silos - isolated islands of information that lead to inconsistencies, inefficient processes and a poor customer experience. The solution? Read it now!
Copyright problems with images? DAM for better licence and usage management
Image copyright infringements can be expensive for companies - both financially and in terms of brand reputation. Whether stock photos, photographer images or AI-generated content: The management of usage rights is complex. A digital asset management system (DAM) with sophisticated role and rights management offers the ideal solution to minimise risks and optimise processes.