In our blog you will learn everything you need to know about product information management (PIM) systems and the benefits for companies and organisations that use a system to manage their data. PIM systems have become an indispensable tool for managing and distributing information about their marketed products. In a digitised and increasingly complex business world, it is essential for companies to manage their product information centrally and efficiently to ensure that their customers always receive accurate and up-to-date information.On this page, we look at the different aspects of PIM systems, their benefits and the challenges companies face when implementing them. We also look at specific industries that can benefit greatly from PIM systems and how these systems can contribute to a company's success.
Print marketing trends in retail for 2026
Those who claim that the power of print media is waning need only look at the figures to see how far this is from the truth. According to reports, print media is one of the most trusted media channels among consumers, who trust newspapers and magazines more than any other type of advertising when making purchasing decisions. In fact, 82 per cent of Americans rely on newspaper and magazine advertising as a reliable source.
Data quality in retail: Why structured product data drives sales, efficiency and brand trust
Why data quality in retail is more than just master data: How PIM & DAM sustainably improve print processes, efficiency and brand trust.
Unified commerce in retail: How modular API-first systems are replacing data silos
In 2026, the retail industry will face a clear reality: traditional monolithic commerce systems will no longer be able to keep pace with the dynamics of modern retail requirements. Data silos, long release cycles and a lack of flexibility will hinder innovation – both online and at the point of sale.
Spotting customer trends with PIM – how the system improves market fulfilment
Discover how PIM helps retailers identify customer trends and optimise market fulfilment – for increased sales and agility.
How an integrated PIM & DAM system makes your omnichannel strategy more profitable
Learn how an integrated PIM & DAM system reduces costs, increases efficiency, and measurably improves the ROI of your omnichannel strategy—including a self-test.
Challenges of the Christmas campaign in retail
For many retailers, the Christmas season is the busiest but also the most stressful time of the year. In just a few weeks, marketing, logistics, and sales must work together perfectly. Even small mistakes can lead to lost sales, delivery problems, or dissatisfied customers.
Lack of multilingualism in product data – and how PIM contributes to internationalisation
Companies often lack multilingualism. The result: bumpy customer experiences, missed conversion opportunities and considerable extra work for marketing and sales teams.
How PIM and DAM ensure consistency in global campaigns
Global marketing campaigns rarely fail due to a lack of ideas – they fail due to a lack of consistency. Fragmented systems, contradictory messages and outdated content make international brand identities appear fragile. What appears to be an operational problem at its core is in fact a strategic threat.
AI in Retail Marketing
In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.
More volume and full campaign control: PIM and DAM as the engine for multinational, version-rich campaigns
The modern marketing and sales cosmos is no longer a linear process - it is a highly complex network of channels, markets, formats, languages and partners. Companies that manage campaigns today are not only struggling with increasing volumes of content, but also with a rapid increase in versions that need to be planned, produced, checked and played out simultaneously.